Blog

Learn how to leverage marketing to accelerate growth

Explore real tactics, tools, and trends driving modern marketing performance.

Blog categories

AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B Saas
B2B Sales
Conversion Tracking
Customer Journeys
Ecommerce
Facebook Ads
Google Ads
Instagram Ads
Lead Tracking
Marketing Automation
Marketing Strategy
Metrics
Pay Per Click
Productivity
Tracking
Lead Tracking

Understanding Lead Attribution: A Comprehensive Guide for Marketers

Tom King
October 14, 2024
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6 minute read
Attribution Models

Guide To Understanding Data Attribution

Tom King
October 14, 2024
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5 minute read
Marketing Strategy

How to Implement Google Conversion API for Enhanced Tracking

Buddy King
October 14, 2024
•
7 minute read
Attribution Models

Understanding First Touch Attribution

Matt Pattoli
October 14, 2024
•
6 minute read
B2B Attribution

Mastering Cross Platform Attribution

Grant Cooper
October 14, 2024
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6 minute read
Marketing Strategy

Enhancing Meta Event Match Quality

Matt Pattoli
October 4, 2024
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6 minute read
B2B Sales

Effective Strategies for B2B Demand Generation

Matt Pattoli
October 4, 2024
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6 minute read
Attribution Models

Understanding the Linear Attribution Model

Grant Cooper
October 4, 2024
•
5 minute read
Attribution Models

Unlocking Marketing Success: Top MTA Solutions (Multi-Touch Attribution)

Matt Pattoli
October 4, 2024
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6 minute read
Marketing Strategy

How to Create Effective Carousel Ads on LinkedIn

Buddy King
October 4, 2024
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4 minute read
Analytics

Unlocking Success: The Comprehensive Overview of Marketing Analytics

Matt Pattoli
October 3, 2024
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5 minute read
Analytics

What Is a Good CAC (Customer Acquisition Cost)?

Grant Cooper
October 3, 2024
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6 minute read
Ad Tracking

Best Practices for Optimizing Ads on Click-Through and View-Through Conversions

Grant Cooper
October 2, 2024
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9 minute read
Customer Journeys

Understanding the Key Stages of Customer Acquisition: A Step-by-Step Guide

Matt Pattoli
October 2, 2024
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5 minute read
Analytics

How To Build Your Customer Acquisition Funnel Template

Tom King
October 2, 2024
•
7 minute read
B2B SaaS

The Power Of SaaS Forecasting

Grant Cooper
October 2, 2024
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5 minute read