Blog

Learn how to leverage marketing to accelerate growth

Explore real tactics, tools, and trends driving modern marketing performance.

Blog categories

AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B Saas
B2B Sales
Conversion Tracking
Customer Journeys
Ecommerce
Facebook Ads
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Marketing Automation
Marketing Strategy
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Tracking
Metrics

Data for Marketing: How to Collect, Analyze, and Act on the Metrics That Matter

Matt Pattoli
February 2, 2026
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16 minute read
Attribution Models

How to Set Up Marketing Attribution: A Complete Step-by-Step Guide for Accurate Campaign Tracking

Matt Pattoli
February 2, 2026
•
12 minute read
Analytics

Marketing Management Analytics: The Complete Guide to Data-Driven Campaign Success

Grant Cooper
February 2, 2026
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16 minute read
AI Marketing

9 Best LLM Optimization Tools for AI Visibility in 2026

Grant Cooper
February 2, 2026
•
15 minute read
Marketing Strategy

7 Strategies for Choosing Marketing Courses That Actually Improve Your Campaign Performance

Matt Pattoli
February 2, 2026
•
14 minute read
Metrics

How to Fix Advertising ROI: A 6-Step Action Plan for Data-Driven Marketers

Grant Cooper
February 2, 2026
•
15 minute read
Attribution Models

MMM Software: The Complete Guide to Marketing Mix Modeling Tools in 2026

Matt Pattoli
February 2, 2026
•
14 minute read
Pay Per Click

9 Best PPC Tracking Software Tools to Maximize Ad ROI in 2026

Matt Pattoli
February 2, 2026
•
14 minute read
Analytics

What Is Marketing Data? The Complete Guide to Collecting, Analyzing, and Using Your Data

Matt Pattoli
February 2, 2026
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17 minute read
10 Proven Multi Channel Marketing Strategies to Drive Growth in 2026
Marketing Strategy

10 Proven Multi Channel Marketing Strategies to Drive Growth in 2026

Grant Cooper
February 2, 2026
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7 minute read
Big Data for Marketers A Guide to Driving Growth
Analytics

Big Data for Marketers A Guide to Driving Growth

Grant Cooper
February 2, 2026
•
8 minute read
How to Improve Ecommerce Conversion Rates with Data
Ecommerce

How to Improve Ecommerce Conversion Rates with Data

Grant Cooper
February 2, 2026
•
7 minute read
Analytics

7 Best ChartMogul Alternatives for Smarter Revenue Analytics in 2026

Matt Pattoli
February 1, 2026
•
16 minute read
Analytics

7 Best Databox Alternatives for Marketing Analytics in 2026

Grant Cooper
February 1, 2026
•
16 minute read
Analytics

Identity Resolution Marketing: The Complete Guide to Unified Customer Tracking

Matt Pattoli
February 1, 2026
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16 minute read
Attribution Models

Data Lake Attribution: The Complete Guide to Unified Marketing Measurement

Matt Pattoli
February 1, 2026
•
15 minute read