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Metrics

Cut through the noise and focus on the data points that drive real business impact—from CAC to ROAS and everything in between.

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Tracking
Metrics

Why Marketing Data Accuracy Matters for Growth: The Foundation of Scalable Campaigns

Matt Pattoli
Founder at Cometly
•
15 minute read
Metrics

Campaign Performance Tracking: The Complete Guide to Measuring What Actually Drives Revenue

Grant Cooper
Founder at Cometly
•
20 minute read
Metrics

9 Best Marketing Performance Benchmarking Tools in 2026

Matt Pattoli
Founder at Cometly
•
15 minute read
Metrics

How to Measure SEO Performance: A Step-by-Step Guide for Data-Driven Marketers

Grant Cooper
Founder at Cometly
•
18 minute read
Metrics

Advertising Spend Analysis: How to Track, Measure, and Optimize Every Dollar

Matt Pattoli
Founder at Cometly
•
17 minute read
Metrics

How to Prove Marketing Impact to Executives: A Step-by-Step Guide

Grant Cooper
Founder at Cometly
•
15 minute read
Metrics

What Is a Good Conversion Rate? Benchmarks, Context, and How to Improve Yours

Grant Cooper
Founder at Cometly
•
16 minute read
Metrics

What is ROAS in Marketing? The Complete Guide to Measuring Ad Profitability

Grant Cooper
Founder at Cometly
•
13 minute read
Metrics

7 Marketing Attribution Metrics That Actually Reveal What's Driving Revenue

Matt Pattoli
Founder at Cometly
•
14 minute read
Metrics

How to Measure ROI From Multiple Marketing Channels: A 6-Step Framework

Matt Pattoli
Founder at Cometly
•
13 minute read
Metrics

How to Calculate True Customer Acquisition Cost: A Step-by-Step Guide for Accurate Marketing ROI

Matt Pattoli
Founder at Cometly
•
17 minute read
Metrics

How to Prove Marketing ROI: A 6-Step Framework for Data-Driven Marketers

Grant Cooper
Founder at Cometly
•
19 minute read
Metrics

9 Best Marketing Performance Dashboard Tools to Implement Best Practices in 2026

Matt Pattoli
Founder at Cometly
•
14 minute read
Metrics

How to Track Influencer Marketing ROI: A Step-by-Step Guide for Data-Driven Marketers

Grant Cooper
Founder at Cometly
•
17 minute read
Metrics

How to Identify and Fix Ad Platform Reporting Discrepancies: A Step-by-Step Guide

Grant Cooper
Founder at Cometly
•
14 minute read
Metrics

Data for Marketing: How to Collect, Analyze, and Act on the Metrics That Matter

Matt Pattoli
Founder at Cometly
•
16 minute read
Metrics

What Is Learning Phase Completion?

Buddy King
July 1, 2025
•
4 minute read
Metrics

What Is Budget Utilization?

Buddy King
June 30, 2025
•
5 minute read
Metrics

What Is Estimated Daily Reach?

Grant Cooper
July 1, 2025
•
4 minute read
Metrics

What Is Daypart Performance?

Grant Cooper
June 30, 2025
•
4 minute read
Metrics

What Is The Conversions by Hour Metric?

Grant Cooper
June 30, 2025
•
4 minute read
Metrics

What Is ROAS By Day?

Matt Pattoli
July 1, 2025
•
4 minute read
Metrics

What Is Spend by Day of Week?

Tom King
June 30, 2025
•
4 minute read
Metrics

What Is Click Time Lag To Conversion?

Grant Cooper
June 30, 2025
•
5 minute read
Metrics

What Is Impression Time Lag To Conversion?

Matt Pattoli
June 30, 2025
•
4 minute read
Metrics

What Does A Split Test Winner Mean?

Tom King
June 30, 2025
•
4 minute read
Metrics

What Is Lift in Conversion Rate?

Buddy King
June 30, 2025
•
4 minute read
Metrics

What Is Statistical Significance In Marketing?

Tom King
July 1, 2025
•
4 minute read
Metrics

What Is Confidence Interval?

Buddy King
June 30, 2025
•
4 minute read
Metrics

What Are A/B Variant Engagement Metrics?

Grant Cooper
July 1, 2025
•
5 minute read
Metrics

What Is Creative Fatigue?

Tom King
June 30, 2025
•
5 minute read