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Metrics

Cut through the noise and focus on the data points that drive real business impact—from CAC to ROAS and everything in between.

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Metrics

What Is Average Watch Time In Advertising?

Tom King
Account Executive
•
5 minute read
Metrics

What Are Video Views?

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Are 10-Second Video Views?

Tom King
Account Executive
•
5 minute read
Metrics

What Is Lead Quality Score?

Buddy King
Account Executive
•
5 minute read
Metrics

What Are ThruPlays?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Are 3-Second Video Views?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Are Leads?

Tom King
Account Executive
•
5 minute read
Metrics

What Are Offline Conversions?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Is Cost per Unique Conversion?

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What Are Unique Conversions?

Matt Pattoli
Founder at Cometly
•
4 minute read
Metrics

What Are Assisted Conversions?

Matt Pattoli
Founder at Cometly
•
4 minute read
Metrics

What Are Custom Conversions?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Are Post-click Conversions?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Is Conversion Window Attribution?

Tom King
Account Executive
•
4 minute read
Metrics

What Are Post-View Conversions?

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What are View-through Conversions?

Grant Cooper
Founder at Cometly
•
5 minute read
What is an Attribution Model? A Quick Guide to Marketing ROI
Metrics

What is an Attribution Model? A Quick Guide to Marketing ROI

Grant Cooper
January 16, 2026
•
7 minute read
ROAS Meaning Marketing Your Guide to True Advertising Profit
Metrics

ROAS Meaning Marketing Your Guide to True Advertising Profit

Matt Pattoli
January 16, 2026
•
8 minute read
What Is Incremental Revenue and How to Measure True Marketing ROI
Metrics

What Is Incremental Revenue and How to Measure True Marketing ROI

Grant Cooper
January 16, 2026
•
6 minute read
Boost ROI: what is cost per lead and how to lower CPL
Metrics

Boost ROI: what is cost per lead and how to lower CPL

Matt Pattoli
January 7, 2026
•
7 minute read
The True ROI Meaning in Marketing Uncovered
Metrics

The True ROI Meaning in Marketing Uncovered

Matt Pattoli
January 7, 2026
•
6 minute read
Metrics

Marketing Data Definition Explained: How To Turn Dashboard Chaos Into Revenue Intelligence

Matt Pattoli
January 2, 2026
•
7 minute read
What Is Marketing Mix Modeling A Complete Guide
Metrics

What Is Marketing Mix Modeling A Complete Guide

Matt Pattoli
December 16, 2025
•
6 minute read
What Is Conversion Rate in Marketing and How to Master It
Metrics

What Is Conversion Rate in Marketing and How to Master It

Matt Pattoli
December 12, 2025
•
6 minute read
What Is Cost Per Acquisition and Why It's Your Most Important Metric
Metrics

What Is Cost Per Acquisition and Why It's Your Most Important Metric

Matt Pattoli
December 12, 2025
•
6 minute read
Unlocking View Through Conversion for Marketers
Metrics

Unlocking View Through Conversion for Marketers

Grant Cooper
December 12, 2025
•
7 minute read
Unlocking Your Marketing ROI Meaning and True Impact
Metrics

Unlocking Your Marketing ROI Meaning and True Impact

Grant Cooper
December 12, 2025
•
6 minute read
Impression vs Click A Guide for Modern Marketers
Metrics

Impression vs Click A Guide for Modern Marketers

Buddy King
December 12, 2025
•
6 minute read
What Is CAPI and Why It Matters for Ad Tracking
Metrics

What Is CAPI and Why It Matters for Ad Tracking

Grant Cooper
December 12, 2025
•
7 minute read
What Is Cohort Analytics and How Does It Work
Metrics

What Is Cohort Analytics and How Does It Work

Grant Cooper
December 12, 2025
•
7 minute read
Metrics

Understanding What Is Mobile Marketing Attribution: The Key To Optimizing Your Campaigns

Matt Pattoli
November 4, 2025
•
5 minute read