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Metrics

Cut through the noise and focus on the data points that drive real business impact—from CAC to ROAS and everything in between.

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Metrics
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Tracking
Metrics

What Is Click-to-Conversion Time?

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Is Demographic Breakdown?

Buddy King
Account Executive
•
4 minute read
Metrics

What Is Cart Abandonment Rate?

Tom King
Account Executive
•
4 minute read
Metrics

What Is Purchase Frequency?

Grant Cooper
Founder at Cometly
•
6 minute read
Metrics

What Are First-Touch Conversions?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Are Last-Touch Conversions?

Tom King
Account Executive
•
4 minute read
Metrics

What Is Platform Breakdown?

Buddy King
Account Executive
•
4 minute read
Metrics

What Is View Content?

Buddy King
Account Executive
•
4 minute read
Metrics

What Is Cost Per Share?

Tom King
Account Executive
•
4 minute read
Metrics

What Is Purchase Conversion Value?

Tom King
Account Executive
•
5 minute read
Metrics

What Is Cost Per Like?

Buddy King
Account Executive
•
4 minute read
Metrics

What Are Unique Engagements?

Tom King
Account Executive
•
4 minute read
Metrics

What Is Cost Per Comment Ad Metric?

Tom King
Account Executive
•
4 minute read
Metrics

What Are Ad Hides/Reports?

Buddy King
Account Executive
•
3 minute read
Metrics

What Is Cost Per Checkout Initiated Mean In Marketing?

Buddy King
Account Executive
•
4 minute read
Metrics

What Does A Split Test Winner Mean?

Tom King
Account Executive
•
4 minute read
Metrics

What Is Estimated Action Rate?

Matt Pattoli
July 1, 2025
•
5 minute read
Metrics

What Is Landing Page Experience?

Matt Pattoli
July 1, 2025
•
5 minute read
Metrics

What Is Top of Page Rate?

Grant Cooper
June 30, 2025
•
4 minute read
Metrics

What Is Absolute Top Impression Share?

Tom King
July 1, 2025
•
5 minute read
Metrics

What is Search Impression Share In Search Ads?

Grant Cooper
July 1, 2025
•
4 minute read
Metrics

What Is Delivery Status In Ads Manager?

Buddy King
July 1, 2025
•
5 minute read
Metrics

What Is Search Impression Share?

Tom King
July 1, 2025
•
4 minute read
Metrics

What Is Learning Phase Completion?

Buddy King
July 1, 2025
•
4 minute read
Metrics

What Is Budget Utilization?

Buddy King
June 30, 2025
•
5 minute read
Metrics

What Is Estimated Daily Reach?

Grant Cooper
July 1, 2025
•
4 minute read
Metrics

What Is Daypart Performance?

Grant Cooper
June 30, 2025
•
4 minute read
Metrics

What Is The Conversions by Hour Metric?

Grant Cooper
June 30, 2025
•
4 minute read
Metrics

What Is ROAS By Day?

Matt Pattoli
July 1, 2025
•
4 minute read
Metrics

What Is Spend by Day of Week?

Tom King
June 30, 2025
•
4 minute read
Metrics

What Is Click Time Lag To Conversion?

Grant Cooper
June 30, 2025
•
5 minute read