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Metrics

Cut through the noise and focus on the data points that drive real business impact—from CAC to ROAS and everything in between.

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Tracking
Metrics

What Is Daypart Performance?

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What Is The Conversions by Hour Metric?

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What Is Budget Utilization?

Buddy King
Account Executive
•
5 minute read
Metrics

What Are Ad Saves?

Tom King
Account Executive
•
5 minute read
Metrics

What Is Engagement Rate?

Tom King
Account Executive
•
5 minute read
Metrics

What Is Adds to Cart?

Tom King
Account Executive
•
4 minute read
Metrics

What Is Initiate Checkout?

Tom King
Account Executive
•
5 minute read
Metrics

What Are Purchases?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Are Profile Visits In Ads?

Tom King
Account Executive
•
5 minute read
Metrics

What Are Page Likes/Follows From Ads?

Buddy King
Account Executive
•
5 minute read
Metrics

What Are Post Comments?

Buddy King
Account Executive
•
4 minute read
Metrics

What Are Post Reactions?

Buddy King
Account Executive
•
5 minute read
Metrics

What Are Post Shares?

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Is Video Engagement Rate?

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Is Video View Rate?

Tom King
Account Executive
•
5 minute read
Metrics

What Is Cost Per ThruPlay?

Buddy King
Account Executive
•
5 minute read
Metrics

Why Marketing Data Accuracy Matters for Growth: The Foundation of Scalable Campaigns

Matt Pattoli
February 12, 2026
•
15 minute read
Metrics

Campaign Performance Tracking: The Complete Guide to Measuring What Actually Drives Revenue

Grant Cooper
February 10, 2026
•
20 minute read
Metrics

9 Best Marketing Performance Benchmarking Tools in 2026

Matt Pattoli
February 10, 2026
•
15 minute read
Metrics

How to Measure SEO Performance: A Step-by-Step Guide for Data-Driven Marketers

Grant Cooper
February 10, 2026
•
18 minute read
Metrics

Advertising Spend Analysis: How to Track, Measure, and Optimize Every Dollar

Matt Pattoli
February 9, 2026
•
17 minute read
Metrics

How to Prove Marketing Impact to Executives: A Step-by-Step Guide

Grant Cooper
February 9, 2026
•
15 minute read
Metrics

What Is a Good Conversion Rate? Benchmarks, Context, and How to Improve Yours

Grant Cooper
February 8, 2026
•
16 minute read
Metrics

What is ROAS in Marketing? The Complete Guide to Measuring Ad Profitability

Grant Cooper
February 8, 2026
•
13 minute read
Metrics

7 Marketing Attribution Metrics That Actually Reveal What's Driving Revenue

Matt Pattoli
February 7, 2026
•
14 minute read
Metrics

How to Measure ROI From Multiple Marketing Channels: A 6-Step Framework

Matt Pattoli
February 7, 2026
•
13 minute read
Metrics

How to Calculate True Customer Acquisition Cost: A Step-by-Step Guide for Accurate Marketing ROI

Matt Pattoli
February 6, 2026
•
17 minute read
Metrics

How to Prove Marketing ROI: A 6-Step Framework for Data-Driven Marketers

Grant Cooper
February 5, 2026
•
19 minute read
Metrics

9 Best Marketing Performance Dashboard Tools to Implement Best Practices in 2026

Matt Pattoli
February 4, 2026
•
14 minute read
Metrics

How to Track Influencer Marketing ROI: A Step-by-Step Guide for Data-Driven Marketers

Grant Cooper
February 4, 2026
•
17 minute read
Metrics

How to Identify and Fix Ad Platform Reporting Discrepancies: A Step-by-Step Guide

Grant Cooper
February 3, 2026
•
14 minute read