Blog

Learn how to leverage marketing to accelerate growth

Explore real tactics, tools, and trends driving modern marketing performance.

Blog categories

AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B Saas
B2B Sales
Conversion Tracking
Customer Journeys
Ecommerce
Facebook Ads
Google Ads
Instagram Ads
Lead Tracking
Marketing Automation
Marketing Strategy
Metrics
Pay Per Click
Productivity
Tracking
Attribution Models

Deterministic vs Probabilistic Attribution: Which Approach Gives You Accurate Marketing Data?

Grant Cooper
February 4, 2026
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13 minute read
Analytics

9 Best Data Visualization and Traffic Analytics Tools for Marketers in 2026

Matt Pattoli
February 4, 2026
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14 minute read
Analytics

9 Best Marketing Analytics Tools to Track Campaign Performance in 2026

Matt Pattoli
February 4, 2026
•
13 minute read
A Marketers Guide to Consumer Lifecycle Management
Analytics

A Marketers Guide to Consumer Lifecycle Management

Matt Pattoli
February 4, 2026
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7 minute read
How to Calculate Customer Retention Rate for Sustainable Growth
Analytics

How to Calculate Customer Retention Rate for Sustainable Growth

Matt Pattoli
February 4, 2026
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8 minute read
The Top 12 Digital Marketing Agency Tools for Scalable Growth in 2026
Analytics

The Top 12 Digital Marketing Agency Tools for Scalable Growth in 2026

Grant Cooper
February 4, 2026
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8 minute read
Conversion Tracking

How to Fix Inaccurate Facebook Pixel Tracking: A Step-by-Step Guide

Grant Cooper
February 3, 2026
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16 minute read
Attribution Models

What Is Multi-Touch Attribution in Marketing? A Complete Guide to Tracking Your Customer Journey

Matt Pattoli
February 3, 2026
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17 minute read
Tracking

8 Best Practices for UTM Parameter Tracking That Actually Drive Results

Matt Pattoli
February 3, 2026
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18 minute read
Attribution Models

Marketing Attribution Statistics: 15 Data Points Every Marketer Should Know in 2026

Matt Pattoli
February 3, 2026
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17 minute read
Customer Journeys

How to Fix Customer Journey Tracking: 6 Steps to Accurate Attribution Data

Grant Cooper
February 3, 2026
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15 minute read
Analytics

8 Proven Marketing Analytics Strategies to Scale Your Ecommerce Store

Matt Pattoli
February 3, 2026
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17 minute read
B2B Attribution

Common Attribution Challenges in B2B Marketing (And How to Solve Them)

Matt Pattoli
February 3, 2026
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17 minute read
Ad Tracking

How to Fix Paid Ad Tracking Not Working: A Step-by-Step Troubleshooting Guide

Matt Pattoli
February 3, 2026
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18 minute read
Attribution Models

Marketing Attribution and Optimization: The Complete Guide to Connecting Ad Spend to Revenue

Matt Pattoli
February 3, 2026
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19 minute read
Conversion Tracking

9 Best Tools to Sync Conversions with Ad Platforms in 2026

Grant Cooper
February 3, 2026
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14 minute read