Learn how to leverage marketing to accelerate growth

SaaS marketing KPIs like CAC, LTV, churn rate, MRR, and conversion rate are critical metrics that provide data-driven insights to guide strategies, optimize resources, and drive growth in your SaaS business.

Effectively allocating your B2B SaaS marketing budget involves strategic distribution across various channels, guided by business factors and ongoing ROI tracking.

Apple's iOS 17 introduces Link Tracking Shield, a feature that automatically removes user-specific tracking parameters from URLs, affecting some aspects of ecommerce marketing but leaving others, like standard UTM parameters and non-Safari browsers, unaffected; businesses like Cometly are already employing alternative tracking methods to ensure uninterrupted service for their customers.

Customer Intelligence (CI) entails gathering and analyzing customer data to drive informed business decisions, enabling personalized experiences, increased loyalty, and business growth.

Customer experience analysis, the systematic study of customer-brand interactions, is crucial for enhancing satisfaction, fostering loyalty, and gaining a competitive edge.

Google Analytics is a widely adopted tool for tracking website traffic, but a variety of alternatives exist that may better suit specific business needs.

Revenue analytics is a critical component for B2B SaaS companies, offering insights into customer behavior, profitability, and operational efficiency to guide strategic decision-making. Accurate revenue attribution is vital, linking revenue to marketing and sales activities for resource optimization.