Blog

Learn how to leverage marketing to accelerate growth

Explore real tactics, tools, and trends driving modern marketing performance.

Blog categories

AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B Saas
B2B Sales
Conversion Tracking
Customer Journeys
Ecommerce
Facebook Ads
Google Ads
Instagram Ads
Lead Tracking
Marketing Automation
Marketing Strategy
Metrics
Pay Per Click
Productivity
Tracking
Pay Per Click

Understanding What Is Pay Per Click for Your Business

Buddy King
August 3, 2025
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6 minute read
Attribution Models

Understanding Closed Loop Attribution for Better Marketing Attribution

Tom King
August 3, 2025
•
6 minute read
Analytics

Understanding Actionable Data: Improve Your Business Decisions

Buddy King
August 3, 2025
•
8 minute read
How to Measure Advertising Effectiveness: The Complete Guide
Analytics

How to Measure Advertising Effectiveness: The Complete Guide

Matt Pattoli
August 3, 2025
•
7 minute read
Modern Influencer Marketing Measurement
Analytics

Modern Influencer Marketing Measurement Explained

Matt Pattoli
August 2, 2025
•
7 minute read
Customer Cohort Analysis to Drive Growth
Analytics

Customer Cohort Analysis to Drive Growth

Grant Cooper
August 1, 2025
•
8 minute read
Customer Journey Optimization: Boost Conversions & Loyalty
Customer Journeys

Customer Journey Optimization: Boost Conversions & Loyalty

Grant Cooper
July 31, 2025
•
8 minute read
How to Calculate CLTV for Your Business
B2B SaaS

How to Calculate CLTV for Your Business

Buddy King
July 30, 2025
•
7 minute read
How to Measure Marketing Effectiveness & Maximize ROI
Analytics

How to Measure Marketing Effectiveness & Maximize ROI

Matt Pattoli
July 29, 2025
•
7 minute read
Your Guide to Using a Journey Builder
Customer Journeys

Your Guide to Using a Journey Builder

Grant Cooper
July 28, 2025
•
7 minute read
8 Marketing report examples You Should Know
Analytics

8 Marketing report examples You Should Know

Grant Cooper
July 27, 2025
•
7 minute read
How to Track Sales Leads and Drive Real Growth
Analytics

How to Track Sales Leads and Drive Real Growth

Grant Cooper
July 26, 2025
•
8 minute read
10 Key Marketing Analytics Techniques for 2025
Analytics

10 Key Marketing Analytics Techniques for 2025

Grant Cooper
July 25, 2025
•
7 minute read
9 Top Performance Marketing Channels to Scale Growth in 2025
Marketing Strategy

9 Top Performance Marketing Channels to Scale Growth in 2025

Matt Pattoli
July 24, 2025
•
6 minute read
What Is GCLID and How Does It Actually Work
Metrics

What Is GCLID and How Does It Actually Work

Grant Cooper
July 23, 2025
•
6 minute read
Tracking Facebook Ads: Boost Your Campaign Performance
Analytics

Tracking Facebook Ads: Boost Your Campaign Performance

Grant Cooper
July 22, 2025
•
6 minute read