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Explore real tactics, tools, and trends driving modern marketing performance.

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AI Marketing
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Tracking
Guide to Multi-Touch Attribution Models
Attribution Models

Rethinking Marketing Attribution: A Deep Dive Into Multi-Touch Models

Grant Cooper
July 7, 2025
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5 minute read
Master Marketing Workflow Automation
Marketing Automation

Master Marketing Workflow Automation

Buddy King
July 6, 2025
•
7 minute read
How to Reduce Customer Acquisition Cost
Marketing Strategy

How to Reduce Customer Acquisition Cost

Tom King
July 5, 2025
•
6 minute read
8 Key Marketing KPI Examples to Track in 2025
Analytics

8 Key Marketing KPI Examples to Track in 2025

Grant Cooper
July 4, 2025
•
6 minute read
A Guide to Marketing Data Integration
Analytics

A Guide to Marketing Data Integration

Matt Pattoli
July 3, 2025
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6 minute read
Advertising ROI Calculator: Maximize Your Ad Performance
Analytics

Advertising ROI Calculator: Maximize Your Ad Performance

Buddy King
July 2, 2025
•
7 minute read
Pay Per Click

Top 10 Pay Per Click Software For 2025

Matt Pattoli
July 1, 2025
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7 minute read
Metrics

What Is Multi-Touch Conversion Value?

Grant Cooper
July 1, 2025
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5 minute read
Metrics

What Are Customer Journey Touchpoints?

Matt Pattoli
July 1, 2025
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5 minute read
Metrics

What Are Funnel Drop-off Points?

Grant Cooper
July 1, 2025
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5 minute read
Metrics

What Is Click ID Match Rate?

Grant Cooper
July 1, 2025
•
5 minute read
Metrics

What Is CAPI Match Rate?

Matt Pattoli
July 1, 2025
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4 minute read
Metrics

What Is Time to Qualified Lead?

Tom King
July 1, 2025
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4 minute read
Metrics

What Is Display Impression Share?

Matt Pattoli
July 1, 2025
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4 minute read
Metrics

What Is Lookalike Audience Performance?

Buddy King
July 1, 2025
•
4 minute read
Metrics

What Is Chatbot Engagement Rate?

Buddy King
July 1, 2025
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4 minute read