AdRoll
Send attributed conversions back to AdRoll with a server-side Conversion API.
Cometly's AdRoll Conversion API sends your attributed conversions back to AdRoll server-to-server — no browser pixel required. It's attribution-aware, so Cometly only forwards conversions it has already tied to an AdRoll click (matched on AdRoll's adct click ID), giving AdRoll cleaner signal to optimize toward the actions that actually grow revenue.
- Real-time event sync
- Stitched to original ad click
- Multi-touch attribution applied
Why teams plug in
AdRoll.
Every AdRoll event flows into Cometly with the original visitor journey attached, so attribution lines up with the systems your team already trusts.
- Server-to-server AdRoll Conversion API with no reliance on a browser pixel
- Attribution-aware: only conversions matched to an AdRoll click (adct) are sent
- Map any Cometly event to the AdRoll event you want to report on
- Server access token encrypted at rest, never stored in plain text
Connect in minutes.
The AdRoll integration uses API Key. Most teams have data flowing in less than five minutes, with no engineers required.
Full setup guide- Open the AdRoll integration in Cometly and go to Manage Data Sharing.
- Turn on data sharing to enable the Conversion API.
- Paste your AdRoll server access token for server-to-server conversions.
- Map your Cometly events to the AdRoll events you want to fire.
- Click Save to start sending newly attributed conversions to AdRoll.
Other integrations to plug in.
Sync Meta Ads spend, leads, and conversions in real time, both directions.
Stitch Google Ads spend to actual revenue across every campaign type.
Pull Reddit Ads spend in and push qualified conversions back via CAPI.
Tie Taboola native ad spend to revenue with a server-side Conversion API.
See AdRoll attribution live.
Book a 30-minute demo. We'll wire AdRoll up to your stack on the call and show you what real attribution looks like.