Meta
Sync Meta Ads spend, leads, and conversions in real time, both directions.
Pull Meta campaign, ad set, and creative-level performance into Cometly every hour. Push enriched conversion data back via the Conversion API to lift event match quality and let Meta's algorithm optimize toward customers who actually pay.
- Real-time event sync
- Stitched to original ad click
- Multi-touch attribution applied
Why teams plug in
Meta.
Every Meta event flows into Cometly with the original visitor journey attached, so attribution lines up with the systems your team already trusts.
- Hourly imports of campaign, ad set, and ad performance
- Native capture of leads from Meta Instant Forms
- Server-side Conversion API with match quality typically 9+/10
- Optimize toward paying customers, not just trial signups
Pick the events that matter.
Each trigger maps to a Cometly event. Track everything, or filter down to the moments that actually drive your business.
- 01Lead from Instant Form
Fires when a user submits a Meta Instant Form.
- 02Website Conversion
Fires on any tracked on-site conversion.
Connect in minutes.
The Meta integration uses OAuth. Most teams have data flowing in less than five minutes, with no engineers required.
Full setup guide- Open Apps & Integrations in Cometly and select Meta.
- Authorize Cometly to access the ad accounts you want to track.
- Add Cometly URL parameters to your campaign tracking template.
- Enable the Conversion API for the events you want to send back.
- Confirm match quality inside Meta's Events Manager.
Other integrations to plug in.
Track Facebook campaigns, leads, and conversions inside one ads manager.
Track Instagram ad performance and Instant Form leads in one place.
Stitch Google Ads spend to actual revenue across every campaign type.
Track TikTok Ads in real time and feed qualified conversions back.
See Meta attribution live.
Book a 30-minute demo. We'll wire Meta up to your stack on the call and show you what real attribution looks like.