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Metrics

Cut through the noise and focus on the data points that drive real business impact—from CAC to ROAS and everything in between.

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Tracking
Metrics

What Are ThruPlays?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Are 3-Second Video Views?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Are Leads?

Tom King
Account Executive
•
5 minute read
Metrics

What Are Offline Conversions?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Is Cost per Unique Conversion?

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What Are Unique Conversions?

Matt Pattoli
Founder at Cometly
•
4 minute read
Metrics

What Are Assisted Conversions?

Matt Pattoli
Founder at Cometly
•
4 minute read
Metrics

What Are Custom Conversions?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Are Post-click Conversions?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Is Conversion Window Attribution?

Tom King
Account Executive
•
4 minute read
Metrics

What Are Post-View Conversions?

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What are View-through Conversions?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Are Conversions?

Matt Pattoli
Founder at Cometly
•
3 minute read
Metrics

What Is Value per Conversion?

Tom King
Account Executive
•
4 minute read
Metrics

What Is Lifetime Spend?

Buddy King
Account Executive
•
3 minute read
Metrics

What Is Conversion Rate?

Matt Pattoli
Founder at Cometly
•
5 minute read
What Is Marketing Mix Modeling A Complete Guide
Metrics

What Is Marketing Mix Modeling A Complete Guide

Matt Pattoli
December 16, 2025
•
6 minute read
What Is Conversion Rate in Marketing and How to Master It
Metrics

What Is Conversion Rate in Marketing and How to Master It

Matt Pattoli
December 12, 2025
•
6 minute read
What Is Cost Per Acquisition and Why It's Your Most Important Metric
Metrics

What Is Cost Per Acquisition and Why It's Your Most Important Metric

Matt Pattoli
December 12, 2025
•
6 minute read
Unlocking View Through Conversion for Marketers
Metrics

Unlocking View Through Conversion for Marketers

Grant Cooper
December 12, 2025
•
7 minute read
Unlocking Your Marketing ROI Meaning and True Impact
Metrics

Unlocking Your Marketing ROI Meaning and True Impact

Grant Cooper
December 12, 2025
•
6 minute read
Impression vs Click A Guide for Modern Marketers
Metrics

Impression vs Click A Guide for Modern Marketers

Buddy King
December 12, 2025
•
6 minute read
What Is CAPI and Why It Matters for Ad Tracking
Metrics

What Is CAPI and Why It Matters for Ad Tracking

Grant Cooper
December 12, 2025
•
7 minute read
What Is Cohort Analytics and How Does It Work
Metrics

What Is Cohort Analytics and How Does It Work

Grant Cooper
December 12, 2025
•
7 minute read
Metrics

Understanding What Is Mobile Marketing Attribution: The Key To Optimizing Your Campaigns

Matt Pattoli
November 4, 2025
•
5 minute read
Metrics

Understanding What Is Attribution Model In Digital Marketing: A Key To Unlocking Marketing Success

Grant Cooper
November 4, 2025
•
6 minute read
What Is Incrementality In Marketing And Why It Matters
Metrics

What Is Incrementality In Marketing And Why It Matters

Matt Pattoli
November 4, 2025
•
5 minute read
Mastering Your Marketing Efficiency Ratio
Metrics

Mastering Your Marketing Efficiency Ratio

Matt Pattoli
November 4, 2025
•
5 minute read
ROAS vs ROI The Definitive Guide for Marketers
Metrics

ROAS vs ROI The Definitive Guide for Marketers

Matt Pattoli
November 4, 2025
•
6 minute read
Mastering the Return On Ad Spend Formula
Metrics

The Return On Ad Spend Formula For Better Ad Results

Matt Pattoli
October 28, 2025
•
7 minute read
Metrics

Campaign Performance Metrics Explained: Navigating Your Marketing Success

Matt Pattoli
October 12, 2025
•
6 minute read