Ad Tracking9 minute read
What is UTM tracking and how can UTM's help my marketing?
Learn how to use UTM tracking to better track your marketing efforts and ad campaigns.
Buddy KingDecember 28, 2022
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Buddy King
Cometly
Analytics6 minute read
5 Ways To Improve Your Landing Page Conversion Rate
If you're running an online business, then you know that one of the most important things is making sure your website converts as many visitors into customers as possible. Luckily, there are a few simple things you can do to improve your conversion rate and make it easier for…
Buddy KingNovember 9, 2022
general8 minute read
The 3 Pitfalls Of Shopify Tracking
Most business owners know that Shopify is an amazing platform that allows users to sell products online while keeping track of their inventory and sales. However, many people don't realize that there are also some downsides to using this platform such as relying on Shopify's…
Buddy KingNovember 7, 2022
Ad Tracking9 minute read
The 5 Most Common Ad Attribution Models
Attribution models are important tools for digital marketers to understand and use to measure the success of their campaigns. There are several different attribution models, but the five most common attribution models are the following: 1) Last click attribution model 2) First…
Buddy KingAugust 27, 2022
Ad Tracking6 minute read
What Is A Tracking Pixel And How Does It Work?
In simple terms, tracking pixels are tiny pieces of code that allow you to track visitor data on a website, such as the types of ads they click on or the products that they buy. This data is then used to improve your marketing campaigns and make them more effective. Tracking…
Buddy KingAugust 25, 2022
Lead Tracking12 minute read
5 steps to improving your lead tracking process
Lead tracking is a process that helps sales and marketing teams track potential customers as they move through the buying process. By identifying and targeting high-value leads, companies can improve their chances of making a sale. Lead tracking can be done manually or with the…
Buddy KingAugust 24, 2022
Ad Tracking9 minute read
First Party vs. Third Party Cookies. What’s The Difference?
In the past decade, nearly every website you visit has relied on cookies to improve user experience and tailor content. These small data files, called cookies, are sent to your computer by websites to keep track of certain behaviors and preferences. Although most cookies are…
Buddy KingAugust 23, 2022
general5 minute read
Saying Goodbye To Third Party Cookies
Soon, without third party cookies, tracking your ads and dialing in the right audience is going to be difficult for brands to scale ad campaigns profitably.
Buddy KingAugust 18, 2022