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Grant Cooper

Grant Cooper

Founder at Cometly
What Is Zero Party Data and How Does It Reshape Marketing
Analytics9 minute read

What Is Zero Party Data and How Does It Reshape Marketing

Think of zero-party data as the information your customers willingly and intentionally hand over to you. It’s the difference between secretly listening in on a conversation (like with third-party data) and having a genuine, one-on-one chat with your audience. The End of Cookies…

Grant Cooper
Grant CooperDecember 17, 2025