Analytics8 minute read
Choosing The Right Marketing Analytics Platform
How to choose the right marketing analytics platform for your business.
Grant CooperMay 6, 2024
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Author
Grant Cooper
Founder at Cometly
B2B Attribution6 minute read
The Ultimate Guide to Revenue Attribution
In today's digital world, understanding the journey your customers take from initial interaction to final purchase is crucial for any business looking to maximize its revenue. Revenue attribution, the practice of assigning credit to the marketing channels and touchpoints that…
Grant CooperMay 2, 2024
Analytics7 minute read
How to Choose the Right Marketing Analytics Software for Your Business
Gain deeper insights into your growth strategy by leveraging the top marketing analytics software.
Grant CooperMay 2, 2024
Analytics8 minute read
The Impact of Data Science and Marketing Analytics
Learn about the concepts and principals of data science and marketing analytics.
Grant CooperMay 2, 2024
Analytics8 minute read
The Best Marketing Analytics Tools for Success
Discover the top marketing analytics tools that will propel your business to success.
Grant CooperMay 2, 2024
Analytics6 minute read
The Power of Data Analytics in Marketing
Learn about the power of data analytics in marketing and how to leverage analytics in your growth strategy
Grant CooperApril 30, 2024
Marketing Strategy6 minute read
Improve Facebook Event Match Quality: Meta's Conversion API
Enhance ad success on Facebook with Cometly's API for better event match quality and ROI.
Grant CooperMarch 14, 2024
B2B Attribution5 minute read
Understanding LinkedIn Ads Frequency Cap
LinkedIn, the world's largest professional network with over 700 million users worldwide, offers a unique and valuable advertising platform for businesses. When it comes to LinkedIn advertising, the frequency cap is an essential component to understand and utilize effectively.…
Grant CooperAugust 10, 2023
B2B Attribution6 minute read
Growth Marketing Analytics: The Key to Unlock Your Business Potential
With the changing dynamics in consumer behavior and market trends, companies must recognize the importance of growth marketing analytics. By understanding how to measure, analyze, and interpret marketing metrics, companies can significantly improve their decision-making process,…
Grant CooperAugust 8, 2023
B2B Saas6 minute read
Mastering the B2B SaaS Marketing Funnel with Advanced Attribution
As the realm of digital marketing continually evolves, so too do the methodologies we use to understand, approach, and interact with our target markets. For businesses operating in the B2B SaaS space, a critical tool in this regard is the marketing funnel. More than a mere…
Grant CooperAugust 8, 2023
Lead Tracking5 minute read
Unraveling the Threads: A Deep Dive into Lead Attribution
Lead attribution assigns credit for conversions to specific marketing efforts, informing strategy and resource allocation.
Grant CooperJune 29, 2023
B2B Saas9 minute read
How To Effectively Measure SaaS Marketing KPI's
SaaS marketing KPIs like CAC, LTV, churn rate, MRR, and conversion rate are critical metrics that provide data-driven insights to guide strategies, optimize resources, and drive growth in your SaaS business.
Grant CooperJune 28, 2023
Ad Tracking5 minute read
Guarding the Stars: Navigating iOS 17's Link Tracking Shield
Apple's iOS 17 introduces Link Tracking Shield, a feature that automatically removes user-specific tracking parameters from URLs, affecting some aspects of ecommerce marketing but leaving others, like standard UTM parameters and non-Safari browsers, unaffected; businesses like Cometly are already employing alternative tracking methods to ensure uninterrupted service for their customers.
Grant CooperJune 22, 2023
Analytics8 minute read
Top Google Analytics Alternatives for Robust Website Tracking
Google Analytics is a widely adopted tool for tracking website traffic, but a variety of alternatives exist that may better suit specific business needs.
Grant CooperMay 25, 2023
B2B Saas10 minute read
SaaS Marketing Metrics: A Data-Driven Guide for B2B Finance and Marketing Teams
As competition in the SaaS space continues to intensify, mastering your marketing metrics is more crucial than ever. This article will delve into the importance of SaaS marketing metrics, how B2B finance and marketing teams can collaborate to effectively measure them, and…
Grant CooperApril 14, 2023
B2B Attribution8 minute read
Data-Driven vs. Data-Informed: The Art of Balancing Data and Intuition
As we continue to embrace the digital age, businesses are investing heavily in technology to gather, store, and analyze vast amounts of data. This data revolution has given rise to two distinct approaches to decision-making: data-driven and data-informed. While both methods…
Grant CooperApril 14, 2023