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←All posts

Author

Matt Pattoli

Founder at Cometly

2834 posts published

Ad Tracking7 minute read

Attribution Model: What Attribution Model Is Best For Optimizing Ad Campaigns?

Ad attribution models are used to help marketers better understand the effectiveness of their advertising campaigns. With an ad attribution model , marketers can determine which elements of their campaign are most successful in driving conversions and revenue. There are several…

Matt Pattoli·January 7, 2023