Lead Tracking13 minute read
How to Track Product Qualified Leads (PQLs) and Tie Them to Ad Spend
A practical guide to product qualified leads.
Matt PattoliOctober 2, 2026
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Author
Matt Pattoli
Founder at Cometly
Conversion Tracking12 minute read
How to Set Up a Google Ads Conversion API Workflow (Server-Side)
A practical guide to google ads conversion api.
Matt PattoliOctober 2, 2026
Tracking15 minute read
7 Best Server Side Tracking Tools to Capture Every Conversion in 2026
A 2026 refresh of the leading server side tracking tools, comparing how Cometly, Elevar, Segment, Stape, Tracify, Littledata, and Hyros recover lost conversions and send accurate data back to ad platforms.
Matt PattoliSeptember 29, 2026
Attribution Models15 minute read
9 Best Marketing Attribution Tools for B2B SaaS in 2026: What to Look For
A practical guide to what to look for in a marketing attribution tool.
Matt PattoliSeptember 29, 2026
Conversion Tracking14 minute read
9 Best Multi-Touch Attribution Tools for B2B SaaS in 2026
This guide ranks the best multi-touch attribution tools for B2B SaaS based on how accurately they connect ad spend to CRM deal stages and closed-won revenue. It compares nine platforms, including Cometly and Dreamdata, on server-side tracking accuracy and B2B-specific sales cycle fit.
Matt PattoliSeptember 9, 2026
Lead Tracking14 minute read
What is the best attribution software for lead generation?
Finding what is the best attribution software for lead generation is uniquely challenging in B2B, where weeks or months separate a form fill from closed revenue. This guide breaks down the key capabilities top platforms must have and why Cometly leads for teams that need to connect every ad click to pipeline and closed-won revenue in real time.
Matt PattoliSeptember 9, 2026
Conversion Tracking10 minute read
8 Best Tools to Track Conversions Across Multiple Ad Platforms in 2026
This guide reveals the best way to track conversions across multiple ad platforms using server-side attribution instead of siloed, over-crediting pixel data. It compares 8 top tools by integration depth, attribution modeling, and their ability to connect ad spend to actual pipeline and revenue.
Matt PattoliSeptember 9, 2026
Facebook Ads10 minute read
9 Best Facebook Conversion API Tools for B2B SaaS Marketers in 2026
This guide compares nine Facebook Conversion API tools for B2B SaaS marketers, ranging from purpose-built attribution platforms to raw infrastructure, so teams can send server-side events like demo bookings and closed-won revenue to Meta for smarter ad optimization.
Matt PattoliSeptember 9, 2026
Conversion Tracking10 minute read
9 Best Server-Side Conversion Tracking Software Tools in 2026
This guide ranks the 9 best server-side conversion tracking software tools of 2026, comparing their Conversion API support, event deduplication accuracy, and ability to tie ad spend directly to revenue rather than just clicks.
Matt PattoliSeptember 9, 2026
Facebook Ads10 minute read
How do I fix low event match quality on facebook ads?
This guide answers how do I fix low event match quality on Facebook Ads by walking through sending more hashed customer parameters via the Conversions API, deduplicating with a shared event_id, and checking your score in Events Manager. It's aimed at marketers who want more accurate attribution without needing custom developer work.
Matt PattoliSeptember 9, 2026
Conversion Tracking11 minute read
How do I recover conversions lost to ios 14?
This guide answers how do I recover conversions lost to iOS 14 by walking through diagnosing tracking gaps, implementing server-side Conversion APIs, and deduplicating events to restore accurate Meta and Google ad reporting.
Matt PattoliSeptember 9, 2026
Conversion Tracking13 minute read
How do I deduplicate conversions between pixel and server side tracking?
This guide explains how do I deduplicate conversions between pixel and server side tracking by sending a shared, unique event ID with both browser and server-side events, then verifying dedup accuracy using a platform like Cometly. It covers setup for Meta and Google, testing for duplicate conversions, and the access and tools you'll need to get it working correctly.
Matt PattoliSeptember 9, 2026
Tracking10 minute read
What is server side tracking and why do I need it?
This article explains what server side tracking is and why you need it to capture conversions that browser pixels miss, and shows how tools like Cometly pair server-side tracking with Stripe and CRM data to report qualified revenue back to ad platforms.
Matt PattoliSeptember 9, 2026
Google Ads12 minute read
How do I set up google ads enhanced conversions?
This guide answers how do I set up Google Ads Enhanced Conversions, walking through enabling the feature, sending hashed first-party data via the Google tag, GTM, or Conversion API, and verifying match rate improvements for both website and lead-form conversions.
Matt PattoliSeptember 9, 2026
Tracking10 minute read
What is the difference between pixel tracking and server side tracking?
This article explains what is the difference between pixel tracking and server side tracking, showing how browser-based pixels lose data to ad blockers and privacy restrictions while server side tracking sends conversion data directly to ad networks for more accurate attribution.
Matt PattoliSeptember 9, 2026
B2B Attribution19 minute read
How do I set up meta conversion api for b2b lead generation?
This guide walks B2B SaaS marketers through how to set up Meta Conversion API for B2B lead generation, covering both no-code solutions like Cometly and manual developer-led approaches. By connecting your server directly to Meta, you capture the full lead journey — from first ad click to closed deal — without relying on browser pixels vulnerable to ad blockers and iOS privacy restrictions.
Matt PattoliSeptember 7, 2026