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Author
Matt Pattoli

Matt Pattoli

Founder at Cometly
8 Ways to Pick a ChatGPT Dots Alternative for Marketing Work
Productivity13 minute read

8 Ways to Pick a ChatGPT Dots Alternative for Marketing Work

This guide helps B2B SaaS marketers choose a ChatGPT Dots alternative by judging eight AI assistants on real reporting and workflow tasks rather than polished copy. It explains why every assistant is only as accurate as the conversion data it reads, and where a dedicated attribution platform like Cometly fits in.

Matt Pattoli
Matt PattoliNovember 12, 2026
Google Marketing Data Warehouse: Using BigQuery for B2B SaaS Attribution
Analytics11 minute read

Google Marketing Data Warehouse: Using BigQuery for B2B SaaS Attribution

A google marketing data warehouse in BigQuery lets B2B SaaS teams join ad spend, touchpoints, contacts, and closed revenue under their own rules instead of relying on platform reporting. This article covers what data to store, why native ad exports fall short, how Cometly loads attribution datasets as Parquet, and how the Cometly MCP server enables plain-language queries.

Matt Pattoli
Matt PattoliOctober 26, 2026
How to Build a Marketing Data Warehouse for B2B SaaS
Analytics10 minute read

How to Build a Marketing Data Warehouse for B2B SaaS

This guide explains how to build a marketing data warehouse for B2B SaaS, covering the questions it must answer, schema design, loading methods and quality checks. You will end up with one queryable home for ad spend, leads, accounts, pipeline and revenue.

Matt Pattoli
Matt PattoliOctober 26, 2026
9 Best Multi-Touch Attribution Tools for B2B SaaS in 2026
Conversion Tracking14 minute read

9 Best Multi-Touch Attribution Tools for B2B SaaS in 2026

This guide ranks the best multi-touch attribution tools for B2B SaaS based on how accurately they connect ad spend to CRM deal stages and closed-won revenue. It compares nine platforms, including Cometly and Dreamdata, on server-side tracking accuracy and B2B-specific sales cycle fit.

Matt Pattoli
Matt PattoliSeptember 9, 2026
What is the best attribution software for lead generation?
Lead Tracking14 minute read

What is the best attribution software for lead generation?

Finding what is the best attribution software for lead generation is uniquely challenging in B2B, where weeks or months separate a form fill from closed revenue. This guide breaks down the key capabilities top platforms must have and why Cometly leads for teams that need to connect every ad click to pipeline and closed-won revenue in real time.

Matt Pattoli
Matt PattoliSeptember 9, 2026