Author

Matt Pattoli

Founder at Cometly

Customer Journey Mapping Research: How to Understand and Track Every Buyer Touchpoint

Customer journey mapping research is a structured methodology that helps B2B SaaS marketing teams understand exactly how real buyers move from awareness to decision—based on data, not assumptions. By identifying every touchpoint that influences a purchase, growth teams can stop guessing and start investing in the channels and moments that actually drive conversions.

Matt PattoliJune 18, 2026

Customer Journeys15 minute read

Building a Customer Journey Map: A Step-by-Step Guide for B2B SaaS Teams

Building a customer journey map helps B2B SaaS teams identify exactly which touchpoints drive pipeline and where prospects drop off between first ad click and closed-won deal. This step-by-step guide delivers a practical framework for connecting marketing activity to real revenue outcomes, not just a static diagram.

Matt PattoliJune 18, 2026

Customer Journeys18 minute read

Mapping Out the Customer Journey: A Step-by-Step Guide for B2B SaaS Marketers

Mapping out the customer journey helps B2B SaaS marketers document every brand touchpoint—from first ad impression to closed deal—transforming murky conversion paths into a strategic foundation for smarter attribution, content planning, and paid media decisions that connect ad spend directly to revenue.

Matt PattoliJune 18, 2026

Customer Journeys17 minute read

Creating a Customer Journey Map: A Step-by-Step Guide for B2B SaaS Marketers

Creating a customer journey map gives B2B SaaS marketers a data-backed framework for understanding exactly how prospects move from first touchpoint to closed deal, eliminating the revenue leaks that hide in visibility gaps. This step-by-step guide covers defining stages, mapping real buyer touchpoints, and connecting the full journey to measurable pipeline and revenue outcomes.

Matt PattoliJune 18, 2026

B2B Attribution17 minute read

LinkedIn Ads for B2B: A Step-by-Step Guide to Running Campaigns That Drive Revenue

LinkedIn ads for B2B offer unmatched targeting precision—reaching decision-makers by job title, seniority, and company size—but only when campaigns are built with a clear, data-driven system. This step-by-step guide covers audience definition, ad format selection, copywriting, and full-funnel revenue tracking to turn LinkedIn spend into measurable pipeline.

Matt PattoliJune 18, 2026

Attribution Models15 minute read

B2B Attribution Models: How to Know Which Channels Actually Drive Revenue

B2B attribution models help marketing leaders accurately assign revenue credit across complex, multi-touch buying journeys involving multiple stakeholders and extended sales cycles. This guide breaks down the key attribution frameworks—from first-touch to algorithmic models—so you can confidently identify which channels drive closed-won deals and make smarter budget allocation decisions.

Matt PattoliJune 18, 2026

Customer Journeys17 minute read

How to Map Your Customers: A Step-by-Step Guide for B2B SaaS Marketers

B2B SaaS marketers can map your customers more effectively by documenting every touchpoint across complex, multi-stakeholder buying journeys—from first ad impression to signed contract. This step-by-step guide reveals how to identify where deals stall, which channels drive real momentum, and how to allocate budget based on what actually influences purchase decisions.

Matt PattoliJune 18, 2026

Marketing Strategy21 minute read

10 Best Performance Analytics Tools to Maximize Your Marketing ROI

Choosing the right performance analytics tools is critical for connecting marketing activity to real revenue, and this guide breaks down the 10 best platforms available in 2026 to help marketing teams optimize ad spend, track full-funnel attribution, and make data-driven budget decisions that maximize ROI instead of relying on guesswork.

Matt PattoliJune 18, 2026

Customer Journeys15 minute read

Journey Map Design Thinking: How B2B SaaS Marketers Use It to Drive Better Outcomes

Journey map design thinking helps B2B SaaS marketers bridge the gap between assumed and actual buyer experiences by combining empathy-driven design methodology with data-driven marketing execution. This framework reveals where buyers stall, lose confidence, or disengage—enabling smarter budget allocation, stronger campaign architecture, and more meaningful performance measurement across the full customer lifecycle.

Matt PattoliJune 18, 2026

Ecommerce16 minute read

Customer Journey Mapping for Ecommerce: A Step-by-Step Guide

Customer journey mapping for ecommerce gives marketers a structured, visual framework to track every touchpoint from first ad impression to completed purchase, eliminating guesswork in attribution and budget allocation. This step-by-step guide covers how to define buyer stages, identify high-impact touchpoints, and connect journey data to real revenue outcomes that improve paid ad performance and drive scalable growth.

Matt PattoliJune 18, 2026

Customer Journeys15 minute read

Customer Journey Post Purchase: What Happens After the Sale and Why It Matters

Understanding the customer journey post purchase is essential for B2B SaaS marketers who want to optimize ad spend and attribution beyond the initial sale. This guide explores how post-purchase behavior—retention, expansion, and referrals—connects back to acquisition decisions, enabling smarter budget allocation and more accurate revenue forecasting.

Matt PattoliJune 18, 2026

Analytics13 minute read

Customer Journey Report: How to Track, Analyze, and Act on Every Touchpoint

A customer journey report maps every prospect touchpoint—from first ad click to closed deal—giving B2B marketing teams a clear, data-driven view of which channels actually drive revenue. This guide covers what to include, which metrics matter most, and how to act on insights to eliminate guesswork from budget decisions.

Matt PattoliJune 18, 2026

Customer Journeys16 minute read

8 Customer Journey Touchpoints Examples B2B SaaS Teams Should Be Tracking

This guide breaks down eight real customer journey touchpoints examples that B2B SaaS marketing teams should be tracking—from LinkedIn ads and webinars to retargeting and demo requests—explaining how to move beyond last-click attribution and use complete, accurate touchpoint data to optimize campaigns, allocate budget more effectively, and scale the channels that actually drive revenue.

Matt PattoliJune 18, 2026

B2B Saas14 minute read

Sales and Marketing Strategy for B2B SaaS: How to Build a Revenue-Driven Growth Engine

A misaligned sales and marketing strategy for B2B SaaS wastes budget and stalls revenue growth—this guide shows how to unify both teams around shared goals, coordinated demand generation, and accurate attribution to build a scalable, revenue-driven growth engine.

Matt PattoliJune 18, 2026

General14 minute read

9 Best Marketing Analytics Platforms Compared for 2026

This comprehensive marketing analytics platforms comparison evaluates nine leading solutions for 2026, helping marketers navigate tracking challenges from iOS privacy updates and cookie deprecation. The guide examines each platform's core strengths, ideal use cases, and pricing structures to help teams select the right analytics tool that delivers accurate, actionable data across all marketing touchpoints while maximizing campaign profitability.

Matt PattoliJune 17, 2026

AI Marketing13 minute read

7 AI Brand Visibility Tracking Tools That Show Where You Rank In Chatgpt And AI Search

These AI brand visibility tracking tools help marketers measure, analyze, and improve how often their brand gets cited in ChatGPT, Perplexity, and other AI-powered search engines that are replacing traditional Google traffic.

Matt PattoliJune 16, 2026