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Author
Matt Pattoli

Matt Pattoli

Founder at Cometly
How To Develop A SaaS Content Marketing Strategy
B2B Saas7 minute read

How To Develop A SaaS Content Marketing Strategy

As SaaS businesses continue to grow, it's becoming increasingly clear that a well-planned content strategy is essential for success. SaaS content marketing involves creating and distributing content that educates, informs, and engages your target audience. This strategy can help…

Matt Pattoli
Matt PattoliMarch 7, 2023
Top Marketing Strategies for B2B SaaS Companies
B2B Saas13 minute read

Top Marketing Strategies for B2B SaaS Companies

Marketing for B2B SaaS companies is a unique challenge. You are selling to businesses, not individuals, which means you need to create a message that speaks to the business as a whole. The SaaS market is also incredibly competitive, with new companies popping up every day. With…

Matt Pattoli
Matt PattoliMarch 7, 2023
How SaaS Growth Teams Attribute Revenue To Marketing Efforts
B2B Saas8 minute read

How SaaS Growth Teams Attribute Revenue To Marketing Efforts

In today's world, where software is king, the sales and marketing teams are the driving forces behind the growth of software companies. These two teams are often referred to as "growth teams" as they work together to increase revenue and expand the customer base. However, the…

Matt Pattoli
Matt PattoliMarch 7, 2023
SaaS Revenue Attribution: Understand Where Customers Are Coming From
B2B Saas9 minute read

SaaS Revenue Attribution: Understand Where Customers Are Coming From

Software as a Service (SaaS) companies have changed the way businesses operate by providing cloud-based services that enable customers to access applications and software over the internet. With the growth of the SaaS industry, the competition among companies has intensified,…

Matt Pattoli
Matt PattoliMarch 7, 2023
How To Set Up Google Ads Conversion Tracking For Shopify
Ecommerce14 minute read

How To Set Up Google Ads Conversion Tracking For Shopify

Learn how to setup how to set up Google Ads conversion tracking for your Shopify store using GA4 (Google Analytics 4). This video will show you step-by-step how to track purchases on your Shopify store using GA4. We will be using Google Tag Manager and a data layer to setup GA4…

Matt Pattoli
Matt PattoliMarch 1, 2023
How Customer Journey Software Can Help B2B SaaS Companies Scale
Customer Journeys6 minute read

How Customer Journey Software Can Help B2B SaaS Companies Scale

What are Customer Journeys? A customer journey refers to the complete set of interactions and experiences that a customer has with a company, from initial awareness to post-purchase support. This journey can include a variety of touchpoints, such as website visits, social media…

Matt Pattoli
Matt PattoliMarch 1, 2023
Top Lead Tracking Software For Marketers
Ad Tracking9 minute read

Top Lead Tracking Software For Marketers

Marketers are always looking for ways to maximize the efficiency of their digital ad campaigns. One of the best tools they can use to optimize their efforts is a lead tracking software. This type of software helps marketers track and measure leads as they come in from various…

Matt Pattoli
Matt PattoliJanuary 7, 2023