Blog

Learn how to leverage marketing to accelerate growth

Explore real tactics, tools, and trends driving modern marketing performance.

Blog categories

AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B Saas
B2B Sales
Conversion Tracking
Customer Journeys
Ecommerce
Facebook Ads
Google Ads
Instagram Ads
Lead Tracking
Marketing Automation
Marketing Strategy
Metrics
Pay Per Click
Productivity
Tracking
Attribution Models

7 Proven Strategies to Master Probabilistic vs Deterministic Attribution in 2026

Grant Cooper
February 19, 2026
•
14 minute read
Analytics

Predictive Analytics for Marketing Campaigns: How to Forecast Performance and Optimize Spend

Grant Cooper
February 19, 2026
•
15 minute read
Conversion Tracking

How to Implement First-Party Tracking: A Complete Step-by-Step Guide for Marketers

Grant Cooper
February 19, 2026
•
16 minute read
Attribution Models

7 Cross Channel Attribution Strategies That Actually Show What's Driving Revenue

Grant Cooper
February 19, 2026
•
15 minute read
Attribution Models

Cross-Device Attribution Challenges and Solutions: A Complete Guide for Modern Marketers

Matt Pattoli
February 19, 2026
•
18 minute read
AI Marketing

AI-Powered Ad Campaign Optimization: How Machine Learning Transforms Your Marketing ROI

Grant Cooper
February 19, 2026
•
16 minute read
Attribution Models

7 Proven Strategies to Master Incrementality Testing vs Attribution for Better Marketing Decisions

Matt Pattoli
February 19, 2026
•
15 minute read
Pay Per Click

How to Optimize Ad Budget Allocation: A 6-Step Framework for Maximum ROI

Grant Cooper
February 19, 2026
•
15 minute read
Metrics

Unified Marketing Reporting Dashboard Benefits: Why Scattered Data Is Costing You Conversions

Matt Pattoli
February 19, 2026
•
16 minute read
Pay Per Click

9 Best Ad Spend Optimization Software Tools in 2026

Grant Cooper
February 19, 2026
•
14 minute read
Conversion Tracking

How to Set Up Conversion Tracking: A Beginner's Step-by-Step Tutorial

Matt Pattoli
February 19, 2026
•
20 minute read
Customer Journeys

9 Best Conversion Path Analysis Tools in 2026

Matt Pattoli
February 19, 2026
•
14 minute read
AI Marketing

Predictive Analytics for Ad Campaigns: How to Forecast Performance and Optimize Spend

Matt Pattoli
February 19, 2026
•
16 minute read
Attribution Models

8 Best Attribution Platforms vs Google Analytics: Which Tracking Solution Fits Your Needs in 2026

Matt Pattoli
February 19, 2026
•
14 minute read
Attribution Models

7 Proven Marketing Attribution Strategies for Small Businesses That Actually Drive ROI

Matt Pattoli
February 19, 2026
•
17 minute read
Attribution Models

Event Marketing Attribution: How to Track and Measure What Actually Drives Conversions

Matt Pattoli
February 19, 2026
•
17 minute read