Blog

Learn how to leverage marketing to accelerate growth

Explore real tactics, tools, and trends driving modern marketing performance.

Blog categories

AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B Saas
B2B Sales
Conversion Tracking
Customer Journeys
Ecommerce
Facebook Ads
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Lead Tracking
Marketing Automation
Marketing Strategy
Metrics
Pay Per Click
Productivity
Tracking
Lead Tracking

Understanding The Stages Of A Lead In Marketing

Buddy King
July 8, 2025
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6 minute read
Mastering Digital Marketing Performance Metrics
Analytics

Mastering Digital Marketing Performance Metrics

Matt Pattoli
July 8, 2025
•
6 minute read
Guide to Multi-Touch Attribution Models
Attribution Models

Rethinking Marketing Attribution: A Deep Dive Into Multi-Touch Models

Grant Cooper
July 7, 2025
•
5 minute read
Master Marketing Workflow Automation
Marketing Automation

Master Marketing Workflow Automation

Buddy King
July 6, 2025
•
7 minute read
How to Reduce Customer Acquisition Cost
Marketing Strategy

How to Reduce Customer Acquisition Cost

Tom King
July 5, 2025
•
6 minute read
8 Key Marketing KPI Examples to Track in 2025
Analytics

8 Key Marketing KPI Examples to Track in 2025

Grant Cooper
July 4, 2025
•
6 minute read
A Guide to Marketing Data Integration
Analytics

A Guide to Marketing Data Integration

Matt Pattoli
July 3, 2025
•
6 minute read
Advertising ROI Calculator: Maximize Your Ad Performance
Analytics

Advertising ROI Calculator: Maximize Your Ad Performance

Buddy King
July 2, 2025
•
7 minute read
Pay Per Click

Top 10 Pay Per Click Software For 2025

Matt Pattoli
July 1, 2025
•
7 minute read
Metrics

What Is Multi-Touch Conversion Value?

Grant Cooper
July 1, 2025
•
5 minute read
Metrics

What Are Customer Journey Touchpoints?

Matt Pattoli
July 1, 2025
•
5 minute read
Metrics

What Are Funnel Drop-off Points?

Grant Cooper
July 1, 2025
•
5 minute read
Metrics

What Is Click ID Match Rate?

Grant Cooper
July 1, 2025
•
5 minute read
Metrics

What Is CAPI Match Rate?

Matt Pattoli
July 1, 2025
•
4 minute read
Metrics

What Is Time to Qualified Lead?

Tom King
July 1, 2025
•
4 minute read
Metrics

What Is Display Impression Share?

Matt Pattoli
July 1, 2025
•
4 minute read