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Metrics

Cut through the noise and focus on the data points that drive real business impact—from CAC to ROAS and everything in between.

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Tracking
Metrics

What Are Conversions?

Matt Pattoli
Founder at Cometly
•
3 minute read
Metrics

What Is Value per Conversion?

Tom King
Account Executive
•
4 minute read
Metrics

What Is Lifetime Spend?

Buddy King
Account Executive
•
3 minute read
Metrics

What Is Conversion Rate?

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Is Revenue?

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What Is Daily Spend?

Buddy King
Account Executive
•
3 minute read
Metrics

What Is Total Spent?

Tom King
Account Executive
•
4 minute read
Metrics

What are Results In Ads Manager

Grant Cooper
Founder at Cometly
•
3 minute read
Metrics

What is Cost per Unique Click

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What is Cost per Outbound Click

Tom King
Account Executive
•
4 minute read
Metrics

What Is Cost per Result?

Matt Pattoli
Founder at Cometly
•
4 minute read
Metrics

What Is CPM (Cost per 1,000 People Reached)?

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What Are Unique Clicks?

Buddy King
Account Executive
•
4 minute read
Metrics

What Are Outbound Clicks?

Tom King
Account Executive
•
5 minute read
Metrics

What Are Clicks In Advertising?

Buddy King
Account Executive
•
3 minute read
Metrics

What Are Link Clicks

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

Understanding What Is Attribution Model In Digital Marketing: A Key To Unlocking Marketing Success

Grant Cooper
November 4, 2025
•
6 minute read
What Is Incrementality In Marketing And Why It Matters
Metrics

What Is Incrementality In Marketing And Why It Matters

Matt Pattoli
November 4, 2025
•
5 minute read
Mastering Your Marketing Efficiency Ratio
Metrics

Mastering Your Marketing Efficiency Ratio

Matt Pattoli
November 4, 2025
•
5 minute read
ROAS vs ROI The Definitive Guide for Marketers
Metrics

ROAS vs ROI The Definitive Guide for Marketers

Matt Pattoli
November 4, 2025
•
6 minute read
Mastering the Return On Ad Spend Formula
Metrics

The Return On Ad Spend Formula For Better Ad Results

Matt Pattoli
October 28, 2025
•
7 minute read
Metrics

Campaign Performance Metrics Explained: Navigating Your Marketing Success

Matt Pattoli
October 12, 2025
•
6 minute read
How to Calculate Customer Churn A Practical Guide
Metrics

How to Calculate Customer Churn A Practical Guide

Grant Cooper
October 11, 2025
•
6 minute read
What Is Cohort Analysis? A Marketer's Guide
Metrics

What Is Cohort Analysis? A Marketer's Guide

Matt Pattoli
October 11, 2025
•
7 minute read
Metrics

Understanding What Is Digital Marketing Attribution: Unlocking Insights For Your Marketing Strategy

Matt Pattoli
September 22, 2025
•
6 minute read
What Is GCLID and How Does It Actually Work
Metrics

What Is GCLID and How Does It Actually Work

Grant Cooper
July 23, 2025
•
6 minute read
What Is Revenue Attribution Unpacked
Metrics

What Is Revenue Attribution? How to Connect Marketing to Revenue

Grant Cooper
July 11, 2025
•
6 minute read
Metrics

What are Impressions

Grant Cooper
June 30, 2025
•
6 minute read
Metrics

What is Reach

Matt Pattoli
June 30, 2025
•
6 minute read
Metrics

What is the Frequency Metric In Advertising?

Grant Cooper
July 1, 2025
•
4 minute read
Metrics

What Are Link Clicks

Grant Cooper
June 30, 2025
•
4 minute read