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Metrics

Cut through the noise and focus on the data points that drive real business impact—from CAC to ROAS and everything in between.

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Tracking
Metrics

What Does A Split Test Winner Mean?

Tom King
Account Executive
•
4 minute read
Metrics

What Is Impression Time Lag To Conversion?

Matt Pattoli
Founder at Cometly
•
4 minute read
Metrics

What Is Confidence Interval?

Buddy King
Account Executive
•
4 minute read
Metrics

What Is Spend by Day of Week?

Tom King
Account Executive
•
4 minute read
Metrics

What Is Click Time Lag To Conversion?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Is Lift in Conversion Rate?

Buddy King
Account Executive
•
4 minute read
Metrics

What Is Cost Per Add To Cart?

Tom King
Account Executive
•
5 minute read
Metrics

What Is Custom Audience Overlap?

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Is Top of Page Rate?

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What Is Ad Relevance Score?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Is Attributed Revenue?

Matt Pattoli
Founder at Cometly
•
4 minute read
Metrics

What Are Attributed Conversions?

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Is Daypart Performance?

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What Is The Conversions by Hour Metric?

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What Is Budget Utilization?

Buddy King
Account Executive
•
5 minute read
Metrics

What Are Ad Saves?

Tom King
Account Executive
•
5 minute read
Metrics

What Is Spend by Day of Week?

Tom King
June 30, 2025
•
4 minute read
Metrics

What Is Click Time Lag To Conversion?

Grant Cooper
June 30, 2025
•
5 minute read
Metrics

What Is Impression Time Lag To Conversion?

Matt Pattoli
June 30, 2025
•
4 minute read
Metrics

What Does A Split Test Winner Mean?

Tom King
June 30, 2025
•
4 minute read
Metrics

What Is Lift in Conversion Rate?

Buddy King
June 30, 2025
•
4 minute read
Metrics

What Is Statistical Significance In Marketing?

Tom King
July 1, 2025
•
4 minute read
Metrics

What Is Confidence Interval?

Buddy King
June 30, 2025
•
4 minute read
Metrics

What Are A/B Variant Engagement Metrics?

Grant Cooper
July 1, 2025
•
5 minute read
Metrics

What Is Creative Fatigue?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Are Form Starts?

Buddy King
July 1, 2025
•
5 minute read
Metrics

What Are Form Opens?

Matt Pattoli
July 1, 2025
•
5 minute read
Metrics

What Is Cost per Lead Form Completion?

Grant Cooper
July 1, 2025
•
4 minute read
Metrics

What Is Form Completion Rate?

Matt Pattoli
July 1, 2025
•
5 minute read
Metrics

What Is Chatbot Engagement Rate?

Buddy King
July 1, 2025
•
4 minute read
Metrics

What Is Multi-Touch Conversion Value?

Grant Cooper
July 1, 2025
•
5 minute read