Marketing Attribution
For B2B SaaS Companies
Tie every ad dollar to closed-won ARR. Get better ad results by sending accurate attribution data back to the ad platforms.
Powering attribution for B2B SaaS leaders
Unify. Analyze. Sync. Scale.
One platform that captures, analyzes, and acts on every signal in your funnel. Built so each part stays valuable on its own, and even better together.
Bring marketing, sales, and product data into one connected view.
The SaaS metrics and journeys your team runs on.
Sync attribution data into your CRM, ad platforms, and warehouse.
Use what you've learned to drive more pipeline per dollar.
One platform, end to end. From the first ad click to closed-won revenue.
One source of truth for your data.
Bring marketing, sales, and product data into one connected view. The Comet Pixel, server-side tracking, and multi-touch attribution capture every signal and tie it back to revenue.
- Cookieless, cross-device tracking with the Comet Pixel
- Server-side events that survive ad blockers and OAuth flows
- Multi-touch attribution tied to Stripe revenue
- Auto-captured signups, trials, upgrades, and downgrades
Turn data into decisions.
The dashboard your team actually opens. Pipeline, CAC, LTV ROAS, and account journeys by source, channel, or rep. Ask AI for instant answers without writing SQL.
- Pipeline, CAC, ROAS, and LTV in one dashboard, by source
- Account journeys across the full buying committee
- Customizable dashboards built in minutes
- Ask AI in plain English and get answers from your data
Make every tool smarter with Cometly data.
Cometly only matters if the rest of your stack acts on it. Stream enriched, attributed revenue into your CRM, warehouse, ad platforms, and AI agents, so sales, finance, paid media, and your LLMs all work off the same source of truth.
- Two-way sync with HubSpot, Salesforce, and Snowflake
- Conversion API match quality up to 9.3 / 10 on Meta
- Send paying-customer signals back to Meta, Google, LinkedIn
- MCP server lets any AI agent query your attribution data
Spend smarter on ads.
Use what you've learned to drive more pipeline per dollar. Build look-alikes from your highest-LTV customers and let the AI Ads Manager rebalance spend toward what's actually converting.
- ICP audiences built from your highest-LTV customers
- Sync revenue-ready audiences to every ad platform
- AI rebalances spend toward winning campaigns
- Optimize toward pipeline, not vanity metrics
Tie Stripe revenue to ad data.
Stripe knows who pays. Ad platforms only know who clicks. Cometly stitches the two together, so every trial, paid conversion, and renewal flows back to the ad, audience, and creative that drove it — and your ad platforms learn from it.
- Native Stripe integration: trials, new customers, recurring, LTV
- HubSpot and Salesforce lifecycle stages mapped to ad touchpoints
- Conversion API match quality up to 9.3 / 10 on Meta
- Cross-device, cookieless tracking with the Comet Pixel
Plugs into the tools
you already run.
70+ native integrations across ad platforms, CRMs, payment processors, schedulers, and the rest of your tech stack. Most connect in under a minute — no engineers required.
Your CRM was built to close deals.
Cometly was built to explain them.
HubSpot and Salesforce can surface basic attribution, and for some teams that's enough. But their tracking starts at the form fill, breaks when cookies do, and was never designed to push closed-won revenue back to Meta and Google. Cometly is the layer beneath your CRM: built ground-up for accurate attribution, then synced into the CRM you already use.
Pipeline, owners, and rep-level reporting.
Source, campaign, ad, and full touch history written onto each deal in HubSpot and Salesforce.
Limited to what the CRM tracker can see.
Modeled on the full pre- and post-form journey.
Tracking starts at the form submit.
Captured anonymously, stitched once they identify.
Safari, iOS, and incognito all leak.
One human stays one human across devices.
Algorithms keep optimizing for the form fill.
Daily syncs of paid customers, not leads.
No expansion, no churn, no LTV math.
MRR, expansion, and LTV per campaign.
Good models running on partial signal.
Every touch before and after identification.
SaaS leaders growing with Cometly.
Customer storyHow ClickFunnels unlocked accurate attribution at scale
“Cometly's tracking helped us pinpoint which ads, campaigns, and creative assets are driving performance — confident, data-driven decisions on every dollar.”
Customer storyHow Trainual improved demo quality and CPA efficiency
“It gave us better visibility into performance and helped us drive more qualified demos — and that's what really matters for our sales team.”
Customer storyHow IndeVets stitched together HubSpot, Meta, and CRM
“With Cometly, we're catching user touchpoints that HubSpot and Facebook Ads Manager just miss. That alone is game-changing.”
Customer storyHow Design Pickle measures inbound demos that scale spend
“Cometly directly impacts the way we scale our ad spend. It helps us unlock more budget by providing real insight into what's working — and what's not.”
Customer storyHow BionicWP unified attribution into one source of truth
“We needed a way to view attribution at the event level, across different sources, in one clean, consistent place. Cometly delivered.”
Customer storyHow MindPath made data-backed ad decisions stick
“The attribution accuracy is game-changing. I finally feel confident making data-backed decisions.”
Whether you sell on a $1 trial or a 30-day demo cycle.
Connect Stripe to every ad. See LTV ROAS, cohort conversion, and the campaigns producing your best customers.
Map ad spend to MQL, SQL, opp, and closed-won inside HubSpot or Salesforce, without the spreadsheets.
MRR added by source. CAC payback by cohort. The numbers your finance team will actually defend.
Ready to see which ads drive real ARR?
Book a 30-minute demo. We'll connect Stripe, your CRM, and ad accounts live, and show you what your funnel actually looks like.