MindPath Transforms Ad Reporting & Attribution with Cometly AI

Item: Cometly
Rating: 5
Author: Giuseppe Di Lascia

MindPath went from guesswork and fragmented data to precision-level insights using Cometly. With full-funnel attribution, custom reports, and AI-powered support, the team finally has the confidence to scale smarter and grow faster, every single day.

A conversation with

Giuseppe Di Lascia

CEO, MindPath

Industry: Mental Health & Wellness
HQ: Dublin, Ireland
Website: Visit ↗

The Challenge: Inaccurate Attribution & Fragmented Reporting

MindPath, a leading mental health and wellness provider, runs digital campaigns to generate leads and grow its revenue. But before Cometly, understanding which ads were actually driving results was a major headache.

With multiple platforms in play and limited tracking accuracy, Giuseppe lacked:

Clear visibility into which campaigns drove high ROAS
A way to reliably connect ad spend to actual business outcomes
A centralized system for daily ad performance tracking

Attribution, revenue, ROAS, leads — everything felt disconnected. We didn’t have one place we could trust to make clear decisions.

— Giuseppe Di Lascia, CEO of MindPath

The Solution: Cometly’s Precision Attribution + Custom Reporting

After implementing Cometly, the experience completely shifted. Giuseppe finally had a dependable tool for attribution, reporting, and decision-making — all in one dashboard.

Here’s what MindPath gained with Cometly:

Instead of relying on incomplete or inflated data from ad platforms, MindPath now operates with crystal-clear visibility.

Accurate Attribution: Tracked conversions correctly across channels
Customer Journey View: Understood lead behavior and conversion paths
Custom Source Tracking: Identified true sources of revenue and leads
Conversion API: Sent server-side data back to platforms like Meta for better optimization
Report Builder: Created on-demand reports tailored to business goals

I use it every day for attribution and reporting. It’s changed our entire experience.

— Giuseppe

The Results: Real-Time Clarity + Confident Scaling

With Cometly powering the backend, Giuseppe can now:

Monitor performance daily and make faster optimizations
Identify high-performing sources and eliminate waste
Accurately measure revenue and ROAS down to the ad level
Confidently scale what’s working based on real numbers

The attribution accuracy is game-changing. I finally feel confident making data-backed decisions.

— Giuseppe

How Cometly AI Supports Daily Ad Management

With Cometly AI integrated into the workflow, Giuseppe no longer wastes hours combing through reports or spreadsheets.

Instead, he simply asks:

Cometly AI now acts as Giuseppe’s daily assistant — helping him monitor MindPath’s full ad stack, catch anomalies, and make smart decisions faster than ever.

“Which campaigns are generating the highest ROAS right now?”
“Where is lead quality dropping off?”
“Which source should I scale this week based on revenue impact?”

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