BionicWP Gains Full Funnel Visibility with Cometly + AI

As the founder of BionicWP, Michael Borgelt understands the importance of data — not just technical performance data on websites, but also marketing performance across the entire funnel. And before Cometly, that funnel was incomplete.

Michael was missing clear visibility into:

This lack of clarity made it hard to scale paid efforts confidently — and even harder to identify which campaigns or sources were contributing the most to revenue.

BionicWP implemented Cometly with a specific goal: gain end-to-end visibility into how their paid ads were performing.

Instead of piecing together multiple dashboards or CSV exports, Michael had one system that showed him exactly what was working at every stage of the journey.

With Cometly, BionicWP now has:

That clarity turned vague performance discussions into confident decisions — allowing Michael to be more hands-on with performance analysis, while trusting the data.

For a performance-minded founder like Michael, the improved reporting has become a daily part of how BionicWP optimizes spend and strategy.

After gaining early access to Cometly AI, Michael took things a step further.

Instead of just pulling reports manually, he started using the AI to ask deeper questions about his Facebook ad performance and get actionable answers in real time.

Cometly AI allowed Michael to skip the digging and go straight to insights like:

Having the AI layer directly within Cometly meant faster decisions, less guesswork, and tighter campaign control — all from a single source of data truth.