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Microsoft

Track Microsoft Advertising spend and feed qualified conversions back.

Connect Microsoft Advertising (Bing Ads) to Cometly to pull search and audience-network performance into attribution and push enriched conversions back through the Microsoft Offline Conversions API. Capture the high-intent buyers other ad platforms miss.

Live connection
OAuth
Microsoft
Ads
Cometly
Attribution & reporting
  • Real-time event sync
  • Stitched to original ad click
  • Multi-touch attribution applied
What you get

Why teams plug in
Microsoft.

Every Microsoft event flows into Cometly with the original visitor journey attached, so attribution lines up with the systems your team already trusts.

  • Hourly imports of Microsoft Search, Audience, and Shopping campaigns
  • Server-side conversion sync via the Offline Conversions API
  • URL-parameter tracking that doesn't disrupt the learning phase
  • Manage budgets and pause underperformers inside Cometly
Setup

Connect in minutes.

The Microsoft integration uses OAuth. Most teams have data flowing in less than five minutes, with no engineers required.

Full setup guide
  1. Open Apps & Integrations in Cometly and select Microsoft.
  2. Authorize the Microsoft Advertising accounts you want to track.
  3. Append Cometly URL parameters to your campaign tracking template.
  4. Enable the Microsoft Offline Conversions API for the events you want to send back.
  5. Review attribution inside Cometly's Ads Manager.

See Microsoft attribution live.

Book a 30-minute demo. We'll wire Microsoft up to your stack on the call and show you what real attribution looks like.