Author

Matt Pattoli

Founder at Cometly

Top Lead Tracking Software For Marketers

Marketers are always looking for ways to maximize the efficiency of their digital ad campaigns. One of the best tools they can use to optimize their efforts is a lead tracking software. This type of software helps marketers track and measure leads as they come in from various…

Matt PattoliJanuary 7, 2023

Ad Tracking7 minute read

Attribution Model: What Attribution Model Is Best For Optimizing Ad Campaigns?

Ad attribution models are used to help marketers better understand the effectiveness of their advertising campaigns. With an ad attribution model , marketers can determine which elements of their campaign are most successful in driving conversions and revenue. There are several…

Matt PattoliJanuary 7, 2023

Facebook Ads10 minute read

What is iOS 14.5? Did iOS 14.5 Change Digital Advertising Forever?

Learn about the major impact iOS 14.5 had on the digital advertising industry and the solution to iOS 14.5 for digital advertisers.

Matt PattoliDecember 21, 2022