Author

Tom King

Cometly

5 Marketing Analytics Techniques to Boost Your Strategy

Discover 5 powerful marketing analytics techniques that will supercharge your strategy and help you make data-driven decisions.

Tom KingMay 2, 2024

Marketing Strategy8 minute read

Mastering SaaS Video Marketing: Proven Tactics and Best Practices for Skyrocketing Conversion Rates

SaaS (Software as a Service) has transformed the world of software, providing unparalleled flexibility and scalability to businesses across industries. However, as the SaaS marketplace continues to explode, standing out from the competition with your marketing efforts can be a…

Tom KingAugust 8, 2023

Marketing Strategy7 minute read

Mastering the Art of Efficiency: An Exploration of Enterprise Marketing Automation

Explore Enterprise Marketing Automation, a game-changer for large businesses aiming to streamline marketing efforts, enhance customer experiences, and drive growth.

Tom KingJuly 5, 2023

Ecommerce6 minute read

Calculating Payback Period in Google Analytics: A Comprehensive Guide

Master the art of calculating your marketing campaign's payback period with Google Analytics, enhancing ROI and business profitability.

Tom KingJune 29, 2023

B2B Saas7 minute read

Decoding SaaS Marketing Spend Benchmarks

Explore SaaS marketing spend benchmarks across different growth stages, and understand factors like CLTV, CAC, and company goals impacting them.

Tom KingJune 29, 2023

Customer Journeys5 minute read

Harnessing the Power of Customer Intelligence for Business Success

Customer Intelligence (CI) entails gathering and analyzing customer data to drive informed business decisions, enabling personalized experiences, increased loyalty, and business growth.

Tom KingMay 28, 2023

B2B Saas6 minute read

B2B SaaS Go-To-Market Benchmarks for 2023

In the rapidly evolving SaaS industry, staying competitive requires staying informed on the benchmarks of the industry as a whole. As a B2B SaaS company owner, keeping up with the latest benchmarks can help you adapt your go-to-market strategy, improve your offerings, and…

Tom KingApril 15, 2023

B2B Attribution8 minute read

7 Powerful Revenue Attribution Models to Optimize Marketing Impact

Revenue attribution models help you understand the impact of your marketing efforts and customer interactions on your B2B SaaS company's revenue. By using these models, you can allocate credit to specific touchpoints in the buyer's journey, optimize your marketing campaigns, and…

Tom KingApril 12, 2023

B2B Saas8 minute read

Building The Perfect Tradeshow Booth For Your SaaS Company

As a SaaS company, participating in industry events is an excellent opportunity to showcase your products, connect with potential customers, and ultimately grow your business. One of the critical aspects of making a splash at an event is having an eye-catching and engaging…

Tom KingMarch 17, 2023

general9 minute read

20 Ways Marketing Attribution Software Can Help Improve Digital Marketing Efforts

Businesses need marketing attribution software to gain a better understanding of the customer journey and how their marketing campaigns are performing. With marketing attribution software, businesses can track the progress of their campaigns across channels and measure the…

Tom KingDecember 31, 2022

general7 minute read

30 Tips To Improve Ad Performance

Learn 30 tips that will help you improve performance on your ad campaigns.

Tom KingDecember 28, 2022

general10 minute read

Shopify vs Woocommerce: Pros and Cons of Ecommerce Platforms

Choosing the right ecommerce platform for your business can be a difficult decision. Shopify and WooCommerce are two of the most popular platforms on the market, but they each have their own advantages and disadvantages. In this blog post, we will explore the pros and cons of…

Tom KingNovember 10, 2022

general9 minute read

7 Reasons Why Cometly Is The Best TikTok Tracker

You probably heard the news by this point about how iOS14 changed the game for internet marketing forever. Basically, iPhone users can now tell apps like TikTok, Facebook, and Instagram to stop tracking their activity on the other websites they visit. This means that when…

Tom KingNovember 9, 2022

Ad Tracking5 minute read

Why Do You Need Ad Tracking & Management Software?

Manually stitching together ad reports? You’re leaving money on the table. In today’s multi-channel world, ad tracking software is no longer optional—it’s a competitive advantage. In this post, we’ll explain why tracking tools are essential for optimizing spend, proving ROI, and…

Tom KingAugust 25, 2022

Ecommerce8 minute read

The Best Ecommerce Tracking App for boosting ROAS on Paid Ad Campaigns

When you're spending real money on ads, every click counts. But without accurate tracking, you're flying blind. If you run an e-commerce store and want to maximize your return on ad spend (ROAS), you need the right tracking app—one that connects your ads, your conversions, and…

Tom KingAugust 25, 2022

Ad Creative9 minute read

How To Use Naming Conventions For Ad Creative Insights

Ever since the iOS14+ update, a lot of visibility to insights from Facebook & Instagram’s parent company Meta have begun to disappear. Because of this, it is now more important than ever to develop new strategies so that we as digital marketers can still gather as much data from our ads as we possibly can.

Tom KingAugust 22, 2022