Key takeaways
- The cleanest event map across ClickFunnels, Calendly, and Stripe
- How to dedupe form fills, booked demos, and trials
- How to attribute every Stripe payment back to the original ad click
- How to visualize the full funnel by source, campaign, and creative
- How to send the right events back to ad platforms with CAPI
The standard funnel and the standard problem
ClickFunnels captures the lead. Calendly books the demo. Stripe collects the payment. All three are great at what they do, none of them know about the other two, and your dashboard is built out of three disconnected exports.
Cometly's job is to be the connective tissue. The pixel rides on the ClickFunnels page and identifies the visitor. The Calendly integration ties the booked meeting back to that visitor. The Stripe integration ties the payment back to the same identity. One identity, one story.
Map your events once
We recommend the same event map for every ClickFunnels + Calendly + Stripe stack we configure.
- Lead: ClickFunnels form submission
- Demo Booked: Calendly meeting created
- Demo Held: Calendly meeting completed
- Trial: Stripe "New Trial" trigger
- Customer: Stripe "New Customer" trigger
- Expansion: Stripe "Subscription Updated" trigger with MRR delta > 0
Visualize the full funnel by source
Once everything flows in, build a funnel dashboard with conversion rates between each step, broken down by source. You'll see where each channel leaks, where each one shines, and where to spend the next dollar.
Cometly · Guide