Attribute every Formstack conversion to the ad that drove it.
Cometly + Formstack gives you first-touch, last-touch, and full multi-touch attribution, automatically wired into the campaigns running on Meta, Google, LinkedIn, and TikTok.
Formstack attribution,
wired to revenue.
Every Formstack event flows into Cometly tagged to its source, then feeds straight into attribution dashboards and Slack digests your team actually opens.
- Multi-touch attribution applied to every Formstack event in real time
- Stitched to the original ad click, with no UTM spreadsheets or guesswork
- Pipe attributed conversions back to ad platforms via Conversion API
- Roll up by source, campaign, ad set, or creative, with finance-grade reporting
From Formstack to attribution in three steps.
- Step 01
Connect Formstack
OAuth into Formstack from Cometly's Events Manager. The connection takes about a minute, with no developer required.
- Step 02
Stitch events to visitor journeys
Each Formstack event arrives in Cometly tagged to the original visitor cookie + first/last UTM source. Multi-touch attribution is applied automatically.
- Step 03
Report by channel, campaign, or creative
Open the dashboard to see Formstack outcomes attributed to the campaigns that drove them, with optional drill-down to ad set and creative level.
Quick answers.
Don't see your question? Book a 30-minute walkthrough and we'll answer it on the call.
- How long does the Formstack integration take to set up?
- Most teams have Formstack flowing into Cometly inside five minutes. The connection uses Webhook, and Cometly auto-maps the standard fields, so no developer is required. Setup is 5 guided steps inside the Events Manager.
- Do I need engineering help to connect Formstack?
- No. We support setup via Webhook, which is approachable for anyone on a marketing team, with no engineers required.
- What attribution models does Cometly apply to Formstack events?
- Cometly applies eight multi-touch models to every Formstack event: first touch, last touch, last non-direct, source-specific first or last, linear, linear paid, and U-shaped. Switch models per dashboard while keeping the same underlying click data, so reports stay reconcilable across teams.
See Formstack attribution live.
Book a 30-minute demo. We'll wire Formstack into your stack on the call and show you attribution on real data.