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Formstack integration
Formstack logo
Forms · Conversion Tracking

Server-side Formstack conversion tracking that survives iOS 17.

Cometly captures every Formstack conversion server-side, enriches it with the original ad click, and forwards it to your ad platforms via Conversion API. No data loss to Safari ITP, ad blockers, or consent banners.

Get startedFull Formstack integration
What you get

Formstack conversion tracking,
wired to revenue.

Every Formstack event flows into Cometly tagged to its source, then feeds straight into conversion tracking dashboards and Slack digests your team actually opens.

  • Server-side Formstack → Meta CAPI / Google enhanced conversions / LinkedIn CAPI
  • Bypass iOS 17, ITP, and ad-blocker truncation with first-party cookies
  • Hashed PII (email, phone) included for accurate match-rate uplift
  • Real-time event sync, so bid optimization happens on fresh data, not yesterday's
How it works

From Formstack to attribution in three steps.

  1. Step 01

    Connect Formstack via OAuth

    One-click Formstack connection from Cometly. We auto-register webhooks for every event your conversion tracking depends on.

  2. Step 02

    Enrich with the original click

    The Comet Pixel attaches the visitor's original ad click metadata (UTMs, fbclid, gclid, msclkid) to every Formstack event before forwarding.

  3. Step 03

    Ship to ad platforms server-side

    Enriched conversions ship to Meta CAPI, Google Enhanced Conversions, LinkedIn CAPI, TikTok Events API, and X Conversion API, automatically.

Read more from Cometly
Platform
Conversion API

How Cometly powers conversion api for Formstack customers.

Platform
Server-Side Tracking

How Cometly powers server-side tracking for Formstack customers.

FAQ

Quick answers.

Don't see your question? Book a 30-minute walkthrough and we'll answer it on the call.

How long does the Formstack integration take to set up?
Most teams have Formstack flowing into Cometly inside five minutes. The connection uses Webhook, and Cometly auto-maps the standard fields, so no developer is required. Setup is 5 guided steps inside the Events Manager.
Do I need engineering help to connect Formstack?
No. We support setup via Webhook, which is approachable for anyone on a marketing team, with no engineers required.
Does Cometly send Formstack conversions to Meta and Google server-side?
Yes. Every Formstack event is forwarded to Meta CAPI, Google Enhanced Conversions, LinkedIn CAPI, TikTok Events API, and X Conversion API server-side, with hashed PII included for accurate match-rate uplift. No browser pixel reliance, no iOS-17 truncation.
How does Cometly handle Formstack conversions in the post-iOS-17 world?
Cometly's tracking is server-side and first-party. Safari ITP, Brave shields, ad-blockers, and iOS 17 link-tracking parameter stripping don't affect us. The event arrives at Cometly directly from Formstack via webhook, and we ship the full attribution chain to your ad platforms.

See Formstack conversion tracking live.

Book a 30-minute demo. We'll wire Formstack into your stack on the call and show you conversion tracking on real data.

Get startedAll Formstack features