Formstack pipeline, attributed to source.
Cometly sits alongside Formstack with two-way sync. Every contact, lead, and opportunity stage change flows back attributed to the campaign that created it, with multi-touch credit across the buying committee.
Formstack pipeline attribution,
wired to revenue.
Every Formstack event flows into Cometly tagged to its source, then feeds straight into pipeline attribution dashboards and Slack digests your team actually opens.
- Map every Formstack stage transition to first-touch + last-touch + linear source
- Account-level rollups across the buying committee (multi-contact, multi-device)
- Pipeline reports broken down by channel, campaign, ad, and audience
- Sync ARR, opportunity stage, and lifecycle changes back to ad platforms as conversions
From Formstack to attribution in three steps.
- Step 01
Connect Formstack
OAuth into Formstack and pick the objects (Contact, Lead, Opportunity, Account) that matter for your pipeline reporting.
- Step 02
Map stages to attribution events
Cometly auto-maps your Formstack stages (MQL, SQL, Opportunity, Closed-Won) to multi-touch attribution events. Customize the mapping per pipeline.
- Step 03
Roll up at the account level
Account-level rollups stitch every contact + session + device under one attributed journey, even when the buying committee is 4 people across 6 sessions.
Quick answers.
Don't see your question? Book a 30-minute walkthrough and we'll answer it on the call.
- How long does the Formstack integration take to set up?
- Most teams have Formstack flowing into Cometly inside five minutes. The connection uses Webhook, and Cometly auto-maps the standard fields, so no developer is required. Setup is 5 guided steps inside the Events Manager.
- Do I need engineering help to connect Formstack?
- No. We support setup via Webhook, which is approachable for anyone on a marketing team, with no engineers required.
- How does Cometly attribute Formstack stage transitions to ad spend?
- Cometly listens to every Formstack stage change (Lead → MQL → SQL → Opportunity → Closed-Won) and applies first-touch, last-touch, and linear attribution to each transition. Stage-level pipeline reports show source, campaign, and ad, and roll up at the account level for multi-contact buying committees.
- Does this work for buying committees with multiple Formstack contacts?
- Yes. Cometly's account-level attribution stitches every contact under a single account, even when they came from different sessions, devices, or ad clicks. The full account journey is preserved, and pipeline reports credit each touch correctly.
See Formstack pipeline attribution live.
Book a 30-minute demo. We'll wire Formstack into your stack on the call and show you pipeline attribution on real data.