Attribute every Paperform conversion to the ad that drove it.
Cometly + Paperform gives you first-touch, last-touch, and full multi-touch attribution, automatically wired into the campaigns running on Meta, Google, LinkedIn, and TikTok.
Paperform attribution,
wired to revenue.
Every Paperform event flows into Cometly tagged to its source, then feeds straight into attribution dashboards and Slack digests your team actually opens.
- Multi-touch attribution applied to every Paperform event in real time
- Stitched to the original ad click, with no UTM spreadsheets or guesswork
- Pipe attributed conversions back to ad platforms via Conversion API
- Roll up by source, campaign, ad set, or creative, with finance-grade reporting
From Paperform to attribution in three steps.
- Step 01
Connect Paperform
OAuth into Paperform from Cometly's Events Manager. The connection takes about a minute, with no developer required.
- Step 02
Stitch events to visitor journeys
Each Paperform event arrives in Cometly tagged to the original visitor cookie + first/last UTM source. Multi-touch attribution is applied automatically.
- Step 03
Report by channel, campaign, or creative
Open the dashboard to see Paperform outcomes attributed to the campaigns that drove them, with optional drill-down to ad set and creative level.
Quick answers.
Don't see your question? Book a 30-minute walkthrough and we'll answer it on the call.
- How long does the Paperform integration take to set up?
- Most teams have Paperform flowing into Cometly inside five minutes. The connection uses Webhook, and Cometly auto-maps the standard fields, so no developer is required. Setup is 5 guided steps inside the Events Manager.
- Do I need engineering help to connect Paperform?
- No. We support setup via Webhook, which is approachable for anyone on a marketing team, with no engineers required.
- What attribution models does Cometly apply to Paperform events?
- Cometly applies eight multi-touch models to every Paperform event: first touch, last touch, last non-direct, source-specific first or last, linear, linear paid, and U-shaped. Switch models per dashboard while keeping the same underlying click data, so reports stay reconcilable across teams.
See Paperform attribution live.
Book a 30-minute demo. We'll wire Paperform into your stack on the call and show you attribution on real data.