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Metrics

Cut through the noise and focus on the data points that drive real business impact—from CAC to ROAS and everything in between.

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Tracking
What Is GCLID and How Does It Actually Work
Metrics

What Is GCLID and How Does It Actually Work

Grant Cooper
Founder at Cometly
•
6 minute read
What Is Revenue Attribution Unpacked
Metrics

What Is Revenue Attribution? How to Connect Marketing to Revenue

Grant Cooper
Founder at Cometly
•
6 minute read
Metrics

What Is Multi-Touch Conversion Value?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Are Customer Journey Touchpoints?

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Are Funnel Drop-off Points?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Is Click ID Match Rate?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Is CAPI Match Rate?

Matt Pattoli
Founder at Cometly
•
4 minute read
Metrics

What Is Time to Qualified Lead?

Tom King
Account Executive
•
4 minute read
Metrics

What Is Display Impression Share?

Matt Pattoli
Founder at Cometly
•
4 minute read
Metrics

What Is Lookalike Audience Performance?

Buddy King
Account Executive
•
4 minute read
Metrics

What Is Chatbot Engagement Rate?

Buddy King
Account Executive
•
4 minute read
Metrics

What Is Device Type Performance?

Buddy King
Account Executive
•
4 minute read
Metrics

What Is Form Completion Rate?

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Is Cost per Lead Form Completion?

Grant Cooper
Founder at Cometly
•
4 minute read
Metrics

What Are Form Opens?

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Are A/B Variant Engagement Metrics?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Are 3-Second Video Views?

Grant Cooper
June 30, 2025
•
5 minute read
Metrics

What Are Leads?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Are ThruPlays?

Grant Cooper
June 30, 2025
•
5 minute read
Metrics

What Is Lead Quality Score?

Buddy King
June 30, 2025
•
5 minute read
Metrics

What Are Video Views?

Matt Pattoli
June 30, 2025
•
5 minute read
Metrics

What Are 10-Second Video Views?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Is Cost Per ThruPlay?

Buddy King
June 30, 2025
•
5 minute read
Metrics

What Is Average Watch Time In Advertising?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Is Video View Rate?

Tom King
July 30, 2025
•
5 minute read
Metrics

What Is Video Engagement Rate?

Matt Pattoli
June 30, 2025
•
5 minute read
Metrics

What Are Post Reactions?

Buddy King
June 30, 2025
•
5 minute read
Metrics

What Are Post Shares?

Matt Pattoli
June 30, 2025
•
5 minute read
Metrics

What Are Post Comments?

Buddy King
June 30, 2025
•
4 minute read
Metrics

What Are Page Likes/Follows From Ads?

Buddy King
June 30, 2025
•
5 minute read
Metrics

What Are Profile Visits In Ads?

Tom King
June 30, 2025
•
5 minute read