← Back to Blog

Metrics

Cut through the noise and focus on the data points that drive real business impact—from CAC to ROAS and everything in between.

Blog categories

AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B SaaS
B2B Sales
Conversion Tracking
Customer Journeys
Ecommerce
Facebook Ads
Google Ads
Instagram Ads
Lead Tracking
Marketing Automation
Marketing Strategy
Metrics
Pay Per Click
Tools & Productivity
Tracking
Metrics

How to Fix Advertising ROI: A 6-Step Action Plan for Data-Driven Marketers

Grant Cooper
Founder at Cometly
•
15 minute read
Metrics

9 Best Alternative Metrics For Assessing Marketing Success That Actually Predict Revenue

Matt Pattoli
Founder at Cometly
•
18 minute read
Metrics

How to Measure the ROI of Digital Campaigns: A Step-by-Step Guide for Data-Driven Marketers

Matt Pattoli
Founder at Cometly
•
14 minute read
Metrics

7 Proven Strategies to Maximize Your Marketing ROI Calculator Results

Matt Pattoli
Founder at Cometly
•
15 minute read
Definition of roas: Clear Guide to ROAS Basics & Boosts
Metrics

Definition Of ROAS: Clear Guide to ROAS Basics & Boosts

Matt Pattoli
Founder at Cometly
•
7 minute read
Calculate Share of Voice: Master This Quick Guide (calculate share of voice)
Metrics

Calculate Share of Voice: Master This Quick Guide (Calculate Share of Voice)

Grant Cooper
Founder at Cometly
•
7 minute read
Metrics

What Is Share Of Voice And Why IT Predicts Your Future Market Share

Matt Pattoli
Founder at Cometly
•
23 minute read
LTV Meaning Marketing Your Guide to Sustainable Growth
Metrics

LTV Meaning Marketing Your Guide to Sustainable Growth

Matt Pattoli
Founder at Cometly
•
5 minute read
What Is Attribution in Marketing A Guide to True ROI
Metrics

What Is Attribution in Marketing A Guide to True ROI

Matt Pattoli
Founder at Cometly
•
6 minute read
What is a customer touchpoint? The Essential Guide to Mapping the Customer Journey
Metrics

What is a customer touchpoint? The Essential Guide to Mapping the Customer Journey

Grant Cooper
Founder at Cometly
•
6 minute read
Metrics

Understanding What Is Digital Marketing Analytics: Your Guide To Effective Measurement

Grant Cooper
Founder at Cometly
•
7 minute read
What Does Sessions Mean in Web Analytics Explained
Metrics

What Does Sessions Mean in Web Analytics Explained

Matt Pattoli
Founder at Cometly
•
5 minute read
What Is a View Thru Conversion and How Does It Work?
Metrics

What Is a View Thru Conversion and How Does It Work?

Matt Pattoli
Founder at Cometly
•
6 minute read
What Is Impression Share and How to Maximize It
Metrics

What Is Impression Share and How to Maximize It

Grant Cooper
Founder at Cometly
•
6 minute read
What is an Attribution Model? A Quick Guide to Marketing ROI
Metrics

What is an Attribution Model? A Quick Guide to Marketing ROI

Grant Cooper
Founder at Cometly
•
7 minute read
ROAS Meaning Marketing Your Guide to True Advertising Profit
Metrics

ROAS Meaning Marketing Your Guide to True Advertising Profit

Matt Pattoli
Founder at Cometly
•
8 minute read
Metrics

What are View-through Conversions?

Grant Cooper
June 30, 2025
•
5 minute read
Metrics

What Are Post-View Conversions?

Grant Cooper
June 30, 2025
•
4 minute read
Metrics

What Is Conversion Window Attribution?

Tom King
June 30, 2025
•
4 minute read
Metrics

What Are Post-click Conversions?

Grant Cooper
June 30, 2025
•
5 minute read
Metrics

What Are Assisted Conversions?

Matt Pattoli
June 30, 2025
•
4 minute read
Metrics

What Are Custom Conversions?

Grant Cooper
June 30, 2025
•
5 minute read
Metrics

What Are Unique Conversions?

Matt Pattoli
June 30, 2025
•
4 minute read
Metrics

What Is Cost per Unique Conversion?

Grant Cooper
June 30, 2025
•
4 minute read
Metrics

What Are Offline Conversions?

Grant Cooper
November 4, 2025
•
5 minute read
Metrics

What Are 3-Second Video Views?

Grant Cooper
June 30, 2025
•
5 minute read
Metrics

What Are Leads?

Tom King
June 30, 2025
•
5 minute read
Metrics

What Are ThruPlays?

Grant Cooper
June 30, 2025
•
5 minute read
Metrics

What Is Lead Quality Score?

Buddy King
June 30, 2025
•
5 minute read
Metrics

What Are Video Views?

Matt Pattoli
June 30, 2025
•
5 minute read
Metrics

What Are 10-Second Video Views?

Tom King
June 30, 2025
•
5 minute read