Cometly
Attio integration
Attio logo
CRM · Marketing Attribution

Attribute every Attio conversion to the ad that drove it.

Cometly + Attio gives you first-touch, last-touch, and full multi-touch attribution, automatically wired into the campaigns running on Meta, Google, LinkedIn, and TikTok.

What you get

Attio attribution,
wired to revenue.

Every Attio event flows into Cometly tagged to its source, then feeds straight into attribution dashboards and Slack digests your team actually opens.

  • Multi-touch attribution applied to every Attio event in real time
  • Stitched to the original ad click, with no UTM spreadsheets or guesswork
  • Pipe attributed conversions back to ad platforms via Conversion API
  • Roll up by source, campaign, ad set, or creative, with finance-grade reporting
How it works

From Attio to attribution in three steps.

  1. Step 01

    Connect Attio

    OAuth into Attio from Cometly's Events Manager. The connection takes about a minute, with no developer required.

  2. Step 02

    Stitch events to visitor journeys

    Each Attio event arrives in Cometly tagged to the original visitor cookie + first/last UTM source. Multi-touch attribution is applied automatically.

  3. Step 03

    Report by channel, campaign, or creative

    Open the dashboard to see Attio outcomes attributed to the campaigns that drove them, with optional drill-down to ad set and creative level.

FAQ

Quick answers.

Don't see your question? Book a 30-minute walkthrough and we'll answer it on the call.

How long does the Attio integration take to set up?
Most teams have Attio flowing into Cometly inside five minutes. The connection uses OAuth, and Cometly auto-maps the standard fields, so no developer is required. Setup is 5 guided steps inside the Events Manager.
Do I need engineering help to connect Attio?
No. OAuth covers it: one click plus a confirm screen.
What attribution models does Cometly apply to Attio events?
Cometly applies eight multi-touch models to every Attio event: first touch, last touch, last non-direct, source-specific first or last, linear, linear paid, and U-shaped. Switch models per dashboard while keeping the same underlying click data, so reports stay reconcilable across teams.

See Attio attribution live.

Book a 30-minute demo. We'll wire Attio into your stack on the call and show you attribution on real data.