Cometly
Attio integration
Attio logo
CRM · Pipeline Attribution

Attio pipeline, attributed to source.

Cometly sits alongside Attio with two-way sync. Every contact, lead, and opportunity stage change flows back attributed to the campaign that created it, with multi-touch credit across the buying committee.

What you get

Attio pipeline attribution,
wired to revenue.

Every Attio event flows into Cometly tagged to its source, then feeds straight into pipeline attribution dashboards and Slack digests your team actually opens.

  • Map every Attio stage transition to first-touch + last-touch + linear source
  • Account-level rollups across the buying committee (multi-contact, multi-device)
  • Pipeline reports broken down by channel, campaign, ad, and audience
  • Sync ARR, opportunity stage, and lifecycle changes back to ad platforms as conversions
How it works

From Attio to attribution in three steps.

  1. Step 01

    Connect Attio

    OAuth into Attio and pick the objects (Contact, Lead, Opportunity, Account) that matter for your pipeline reporting.

  2. Step 02

    Map stages to attribution events

    Cometly auto-maps your Attio stages (MQL, SQL, Opportunity, Closed-Won) to multi-touch attribution events. Customize the mapping per pipeline.

  3. Step 03

    Roll up at the account level

    Account-level rollups stitch every contact + session + device under one attributed journey, even when the buying committee is 4 people across 6 sessions.

FAQ

Quick answers.

Don't see your question? Book a 30-minute walkthrough and we'll answer it on the call.

How long does the Attio integration take to set up?
Most teams have Attio flowing into Cometly inside five minutes. The connection uses OAuth, and Cometly auto-maps the standard fields, so no developer is required. Setup is 5 guided steps inside the Events Manager.
Do I need engineering help to connect Attio?
No. OAuth covers it: one click plus a confirm screen.
How does Cometly attribute Attio stage transitions to ad spend?
Cometly listens to every Attio stage change (Lead → MQL → SQL → Opportunity → Closed-Won) and applies first-touch, last-touch, and linear attribution to each transition. Stage-level pipeline reports show source, campaign, and ad, and roll up at the account level for multi-contact buying committees.
Does this work for buying committees with multiple Attio contacts?
Yes. Cometly's account-level attribution stitches every contact under a single account, even when they came from different sessions, devices, or ad clicks. The full account journey is preserved, and pipeline reports credit each touch correctly.

See Attio pipeline attribution live.

Book a 30-minute demo. We'll wire Attio into your stack on the call and show you pipeline attribution on real data.