Real ROAS, sourced from Close.
Cometly takes Close revenue (every payment, every refund, every renewal) and divides by the spend that earned it. ROAS by channel, by campaign, by creative, with LTV and payback baked in.
Close roas reporting,
wired to revenue.
Every Close event flows into Cometly tagged to its source, then feeds straight into roas reporting dashboards and Slack digests your team actually opens.
- True ROAS calculated on Close revenue, not Meta's claimed conversions
- LTV ROAS over 30/60/90/180/365-day windows with cohort breakdowns
- CAC and payback period broken down by source, campaign, and ad
- AI Slack digests with weekly ROAS movers, showing what's working and what's not
From Close to attribution in three steps.
- Step 01
Sync Close revenue
OAuth into Close and Cometly streams every payment, subscription change, and refund into a unified revenue ledger.
- Step 02
Match to ad spend
Each Close payment is matched to the original ad click via persistent visitor identity. Spend pulled from Meta / Google / LinkedIn / TikTok is divided over the matched revenue.
- Step 03
Report ROAS in real time
Live dashboards plus weekly Slack digests show ROAS by source, campaign, and creative, with LTV, payback, and CAC all in one view.
Quick answers.
Don't see your question? Book a 30-minute walkthrough and we'll answer it on the call.
- How long does the Close integration take to set up?
- Most teams have Close flowing into Cometly inside five minutes. The connection uses OAuth, and Cometly auto-maps the standard fields, so no developer is required. Setup is 5 guided steps inside the Events Manager.
- Do I need engineering help to connect Close?
- No. OAuth covers it: one click plus a confirm screen.
- How does Cometly calculate true ROAS from Close?
- Sum of Close revenue (every payment, refund, expansion) divided by ad spend across Meta / Google / LinkedIn / TikTok, broken down by source, campaign, ad set, and creative. LTV ROAS is also available with 30/60/90/180/365-day windows so you can see payback on cohorts, not just first-touch.
- Can I see ROAS by campaign and creative?
- Yes. Cometly tags every Close event with the original campaign, ad set, and creative ID, so ROAS rolls up at any level. Most customers build a "creative ROAS" dashboard that sorts by 90-day LTV. That's where the kill/scale decisions get made.
See Close roas reporting live.
Book a 30-minute demo. We'll wire Close into your stack on the call and show you roas reporting on real data.