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Paddle integration
Paddle logo
Payments · Conversion Tracking

Server-side Paddle conversion tracking that survives iOS 17.

Cometly captures every Paddle conversion server-side, enriches it with the original ad click, and forwards it to your ad platforms via Conversion API. No data loss to Safari ITP, ad blockers, or consent banners.

Get startedFull Paddle integration
What you get

Paddle conversion tracking,
wired to revenue.

Every Paddle event flows into Cometly tagged to its source, then feeds straight into conversion tracking dashboards and Slack digests your team actually opens.

  • Server-side Paddle → Meta CAPI / Google enhanced conversions / LinkedIn CAPI
  • Bypass iOS 17, ITP, and ad-blocker truncation with first-party cookies
  • Hashed PII (email, phone) included for accurate match-rate uplift
  • Real-time event sync, so bid optimization happens on fresh data, not yesterday's
How it works

From Paddle to attribution in three steps.

  1. Step 01

    Connect Paddle via OAuth

    One-click Paddle connection from Cometly. We auto-register webhooks for every event your conversion tracking depends on.

  2. Step 02

    Enrich with the original click

    The Comet Pixel attaches the visitor's original ad click metadata (UTMs, fbclid, gclid, msclkid) to every Paddle event before forwarding.

  3. Step 03

    Ship to ad platforms server-side

    Enriched conversions ship to Meta CAPI, Google Enhanced Conversions, LinkedIn CAPI, TikTok Events API, and X Conversion API, automatically.

Read more from Cometly
Platform
Conversion API

How Cometly powers conversion api for Paddle customers.

Platform
Server-Side Tracking

How Cometly powers server-side tracking for Paddle customers.

FAQ

Quick answers.

Don't see your question? Book a 30-minute walkthrough and we'll answer it on the call.

How long does the Paddle integration take to set up?
Most teams have Paddle flowing into Cometly inside five minutes. The connection uses API Key, and Cometly auto-maps the standard fields, so no developer is required. Setup is 5 guided steps inside the Events Manager.
Do I need engineering help to connect Paddle?
No. An API key from your Paddle admin is enough. Paste it into Cometly and you're done.
Does Cometly send Paddle conversions to Meta and Google server-side?
Yes. Every Paddle event is forwarded to Meta CAPI, Google Enhanced Conversions, LinkedIn CAPI, TikTok Events API, and X Conversion API server-side, with hashed PII included for accurate match-rate uplift. No browser pixel reliance, no iOS-17 truncation.
How does Cometly handle Paddle conversions in the post-iOS-17 world?
Cometly's tracking is server-side and first-party. Safari ITP, Brave shields, ad-blockers, and iOS 17 link-tracking parameter stripping don't affect us. The event arrives at Cometly directly from Paddle via webhook, and we ship the full attribution chain to your ad platforms.

See Paddle conversion tracking live.

Book a 30-minute demo. We'll wire Paddle into your stack on the call and show you conversion tracking on real data.

Get startedAll Paddle features