X Ads
Track X (Twitter) Ads spend and feed qualified conversions back via the CAPI.
Connect X Ads to Cometly to pull campaign, ad group, and ad-level performance into revenue-grade attribution, then push enriched conversions back through the X Conversion API. Server-side events give X's optimization cleaner signal than the website pixel alone, so the algorithm bids toward customers who actually pay — not just profile clicks.
- Real-time event sync
- Stitched to original ad click
- Multi-touch attribution applied
Why teams plug in
X Ads.
Every X Ads event flows into Cometly with the original visitor journey attached, so attribution lines up with the systems your team already trusts.
- Half-hourly imports of X campaign, ad group, and ad-level performance
- Server-side X Conversion API for privacy-resilient, pixel-independent match
- Attribution-aware: conversions are tied to the X click before they're sent back
- URL-parameter tracking that doesn't reset the learning phase
Pick the events that matter.
Each trigger maps to a Cometly event. Track everything, or filter down to the moments that actually drive your business.
- 01Website Conversion
Fires on any tracked on-site conversion sent back to X.
- 02Purchase
Fires on a completed purchase, forwarded server-side via the Conversion API.
Connect in minutes.
The X Ads integration uses OAuth. Most teams have data flowing in less than five minutes, with no engineers required.
Full setup guide- Open Apps & Integrations in Cometly and select X Ads.
- Authorize the X Ads accounts you want to track.
- Append Cometly URL parameters to your X campaign tracking template.
- Enable the X Conversion API and map Cometly events to X conversion events.
- Confirm conversions land in X Ads Manager with healthy match rates.
Other integrations to plug in.
Sync Meta Ads spend, leads, and conversions in real time, both directions.
Stitch Google Ads spend to actual revenue across every campaign type.
Track LinkedIn Ads, Lead Gen Forms, and pipeline impact in one tool.
Pull Reddit Ads spend in and push qualified conversions back via CAPI.
See X Ads attribution live.
Book a 30-minute demo. We'll wire X Ads up to your stack on the call and show you what real attribution looks like.