Blog

Learn how to leverage marketing to accelerate growth

Explore real tactics, tools, and trends driving modern marketing performance.

Blog categories

AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B Saas
B2B Sales
Conversion Tracking
Customer Journeys
Ecommerce
Facebook Ads
Google Ads
Instagram Ads
Lead Tracking
Marketing Automation
Marketing Strategy
Metrics
Pay Per Click
Productivity
Tracking
Customer Journeys

How To Measure Touchpoints: A Marketer's Guide To Attribution That Actually Works

Matt Pattoli
December 12, 2025
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8 minute read
B2B Attribution

6 Best Attribution Modeling For Marketing Platforms That Track Real ROI

Tom King
December 12, 2025
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13 minute read
Measuring Marketing Effectiveness a Modern Guide
Analytics

Measuring Marketing Effectiveness a Modern Guide

Grant Cooper
December 12, 2025
•
6 minute read
The Problem with Last Click Attribution and What to Do About It
Analytics

The Problem with Last Click Attribution and What to Do About It

Grant Cooper
December 12, 2025
•
6 minute read
Conversion Tracking

7 Best Sales Tracking Software To Close More Deals In 2025

Matt Pattoli
December 11, 2025
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14 minute read
Analytics

Top 6 Enterprise Marketing Analytics Platforms That Connect Ad Spend To Revenue

Matt Pattoli
December 11, 2025
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14 minute read
Master Google Ads Conversion Tracking
Conversion Tracking

Master Google Ads Conversion Tracking

Grant Cooper
December 11, 2025
•
8 minute read
Unlocking True ROI with Multi Touch Attribution
Attribution Models

Unlocking True ROI with Multi Touch Attribution

Grant Cooper
December 11, 2025
•
7 minute read
What Is Conversion Rate in Marketing and How to Master It
Metrics

What Is Conversion Rate in Marketing and How to Master It

Matt Pattoli
December 10, 2025
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6 minute read
Pay Per Click

7 Best Software On Attribution To Track ROI And Optimize Ad Spend

Grant Cooper
December 9, 2025
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14 minute read
What Is Cost Per Acquisition and Why It's Your Most Important Metric
Metrics

What Is Cost Per Acquisition and Why It's Your Most Important Metric

Matt Pattoli
December 9, 2025
•
6 minute read
Marketing Strategy

8 AI Search Visibility Tools That Track Your Brand Across Chatgpt, Google Sge, And Beyond

Matt Pattoli
December 7, 2025
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7 minute read
Marketing Strategy

8 Best AI Search Visibility Tools To Dominate The New Search Landscape

Matt Pattoli
December 7, 2025
•
8 minute read
12 Best Management Reporting Template Resources for 2025
Tools & Productivity

12 Best Management Reporting Template Resources for 2025

Buddy King
December 7, 2025
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7 minute read
Analytics

6 Best Attribution Tools For Marketing To Track Real Revenue In 2025

Matt Pattoli
December 6, 2025
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12 minute read
A Guide to Social Media Measurement That Actually Drives Growth
Analytics

A Guide to Social Media Measurement That Actually Drives Growth

Matt Pattoli
December 6, 2025
•
8 minute read