Blog

Learn how to leverage marketing to accelerate growth

Explore real tactics, tools, and trends driving modern marketing performance.

Blog categories

AI Marketing
Ad Creative
Ad Tracking
Affiliate Marketing
Analytics
Attribution Models
B2B Attribution
B2B Saas
B2B Sales
Conversion Tracking
Customer Journeys
Ecommerce
Facebook Ads
Google Ads
Instagram Ads
Lead Tracking
Marketing Automation
Marketing Strategy
Metrics
Pay Per Click
Productivity
Tracking
Attribution Models

Ad Attribution for Multiple Campaigns: How to Track What's Actually Driving Revenue

Matt Pattoli
March 1, 2026
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14 minute read
Attribution Models

How to Set Up Marketing Attribution for Multi-Location Businesses: A Step-by-Step Guide

Matt Pattoli
March 1, 2026
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16 minute read
Attribution Models

Marketing Attribution System with an Associated Revenue Model: The Complete Guide to Connecting Ads to Actual Revenue

Grant Cooper
March 1, 2026
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16 minute read
Facebook Ads

7 Facebook Ads Analytics Strategies That Actually Drive Revenue Growth

Grant Cooper
March 1, 2026
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13 minute read
Attribution Models

Keyword Marketing Attribution: How to Track Which Search Terms Actually Drive Revenue

Grant Cooper
March 1, 2026
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16 minute read
Facebook Ads

9 Best Facebook Attribution Software Tools in 2026

Matt Pattoli
March 1, 2026
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14 minute read
Pay Per Click

How to Optimize Ad Spend Across Multiple Channels: A Step-by-Step Guide

Grant Cooper
March 1, 2026
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15 minute read
Attribution Models

Marketing Revenue Attribution Formula: How to Calculate and Apply It

Grant Cooper
March 1, 2026
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18 minute read
Conversion Tracking

How to Fix iOS 14 Tracking Limitations: A Step-by-Step Guide for Marketers

Grant Cooper
March 1, 2026
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15 minute read
Attribution Models

7 Smart Strategies to Optimize Your Facebook Attribution Pricing Investment

Matt Pattoli
March 1, 2026
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13 minute read
Attribution Models

What Is an Attribution Model in Marketing? A Complete Guide to Measuring Campaign Impact

Grant Cooper
March 1, 2026
•
15 minute read
Metrics

Unreliable Marketing Metrics: Why Your Data Is Misleading You (And How to Fix It)

Grant Cooper
February 28, 2026
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19 minute read
Ad Tracking

9 Best Ad Performance Tracking Solutions in 2026

Grant Cooper
February 28, 2026
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14 minute read
Tracking

Cookieless Tracking for Marketing: How to Measure Campaign Performance Without Third-Party Cookies

Grant Cooper
February 28, 2026
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17 minute read
Attribution Models

9 Best Attribution Platforms for Marketers in 2026

Matt Pattoli
February 28, 2026
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15 minute read
Attribution Models

9 Best Marketing Attribution Tools Compared by Cost in 2026

Matt Pattoli
February 28, 2026
•
16 minute read