General7 minute read
30 Tips To Improve Ad Performance
Learn 30 tips that will help you improve performance on your ad campaigns.
Tom KingDecember 28, 2022
Blog
Learn how to leverage marketing to accelerate growth.
Explore real tactics, tools, and trends driving modern marketing performance.
Blog categories
Ad Tracking9 minute read
What is UTM tracking and how can UTM's help my marketing?
Learn how to use UTM tracking to better track your marketing efforts and ad campaigns.
Buddy KingDecember 28, 2022
Facebook Ads10 minute read
What is iOS 14.5? Did iOS 14.5 Change Digital Advertising Forever?
Learn about the major impact iOS 14.5 had on the digital advertising industry and the solution to iOS 14.5 for digital advertisers.
Matt PattoliDecember 21, 2022
General10 minute read
Shopify vs Woocommerce: Pros and Cons of Ecommerce Platforms
Choosing the right ecommerce platform for your business can be a difficult decision. Shopify and WooCommerce are two of the most popular platforms on the market, but they each have their own advantages and disadvantages. In this blog post, we will explore the pros and cons of…
Tom KingNovember 10, 2022
Analytics6 minute read
5 Ways To Improve Your Landing Page Conversion Rate
If you're running an online business, then you know that one of the most important things is making sure your website converts as many visitors into customers as possible. Luckily, there are a few simple things you can do to improve your conversion rate and make it easier for…
Buddy KingNovember 9, 2022
General9 minute read
7 Reasons Why Cometly Is The Best TikTok Tracker
You probably heard the news by this point about how iOS14 changed the game for internet marketing forever. Basically, iPhone users can now tell apps like TikTok, Facebook, and Instagram to stop tracking their activity on the other websites they visit. This means that when…
Tom KingNovember 9, 2022
General8 minute read
The 3 Pitfalls Of Shopify Tracking
Most business owners know that Shopify is an amazing platform that allows users to sell products online while keeping track of their inventory and sales. However, many people don't realize that there are also some downsides to using this platform such as relying on Shopify's…
Buddy KingNovember 7, 2022
Ad Tracking9 minute read
The 5 Most Common Ad Attribution Models
Attribution models are important tools for digital marketers to understand and use to measure the success of their campaigns. There are several different attribution models, but the five most common attribution models are the following: 1) Last click attribution model 2) First…
Buddy KingAugust 27, 2022
Ad Tracking6 minute read
What Is A Tracking Pixel And How Does It Work?
In simple terms, tracking pixels are tiny pieces of code that allow you to track visitor data on a website, such as the types of ads they click on or the products that they buy. This data is then used to improve your marketing campaigns and make them more effective. Tracking…
Buddy KingAugust 25, 2022
Ad Tracking5 minute read
Why Do You Need Ad Tracking & Management Software?
Manually stitching together ad reports? You’re leaving money on the table. In today’s multi-channel world, ad tracking software is no longer optional—it’s a competitive advantage. In this post, we’ll explain why tracking tools are essential for optimizing spend, proving ROI, and…
Tom KingAugust 25, 2022
Ecommerce8 minute read
The Best Ecommerce Tracking App for boosting ROAS on Paid Ad Campaigns
When you're spending real money on ads, every click counts. But without accurate tracking, you're flying blind. If you run an e-commerce store and want to maximize your return on ad spend (ROAS), you need the right tracking app—one that connects your ads, your conversions, and…
Tom KingAugust 25, 2022
Ad Tracking11 minute read
How to Scale Facebook Ads for Your Shopify Store
Are you looking to scale your Facebook ads for your Shopify store? If so, you're in the right place! In this blog post, we will discuss 6 tips that will help you optimize your campaigns and improve your ad ROAS (Return on ad spend). We'll also cover some common mistakes that…
Grant CooperAugust 24, 2022
Lead Tracking12 minute read
5 steps to improving your lead tracking process
Lead tracking is a process that helps sales and marketing teams track potential customers as they move through the buying process. By identifying and targeting high-value leads, companies can improve their chances of making a sale. Lead tracking can be done manually or with the…
Buddy KingAugust 24, 2022
Ad Tracking9 minute read
First Party vs. Third Party Cookies. What’s The Difference?
In the past decade, nearly every website you visit has relied on cookies to improve user experience and tailor content. These small data files, called cookies, are sent to your computer by websites to keep track of certain behaviors and preferences. Although most cookies are…
Buddy KingAugust 23, 2022
Ad Creative9 minute read
How To Use Naming Conventions For Ad Creative Insights
Ever since the iOS14+ update, a lot of visibility to insights from Facebook & Instagram’s parent company Meta have begun to disappear. Because of this, it is now more important than ever to develop new strategies so that we as digital marketers can still gather as much data from our ads as we possibly can.
Tom KingAugust 22, 2022
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