Explore real tactics, tools, and trends driving modern marketing performance.
Attribution models are important tools for digital marketers to understand and use to measure the success of their campaigns. There are several different attribution models, but the five most common attribution models are the following: 1) Last click attribution model 2) First…
In simple terms, tracking pixels are tiny pieces of code that allow you to track visitor data on a website, such as the types of ads they click on or the products that they buy. This data is then used to improve your marketing campaigns and make them more effective. Tracking…
Manually stitching together ad reports? You’re leaving money on the table. In today’s multi-channel world, ad tracking software is no longer optional—it’s a competitive advantage. In this post, we’ll explain why tracking tools are essential for optimizing spend, proving ROI, and…
When you're spending real money on ads, every click counts. But without accurate tracking, you're flying blind. If you run an e-commerce store and want to maximize your return on ad spend (ROAS), you need the right tracking app—one that connects your ads, your conversions, and…
Are you looking to scale your Facebook ads for your Shopify store? If so, you're in the right place! In this blog post, we will discuss 6 tips that will help you optimize your campaigns and improve your ad ROAS (Return on ad spend). We'll also cover some common mistakes that…
Lead tracking is a process that helps sales and marketing teams track potential customers as they move through the buying process. By identifying and targeting high-value leads, companies can improve their chances of making a sale. Lead tracking can be done manually or with the…
In the past decade, nearly every website you visit has relied on cookies to improve user experience and tailor content. These small data files, called cookies, are sent to your computer by websites to keep track of certain behaviors and preferences. Although most cookies are…
Ever since the iOS14+ update, a lot of visibility to insights from Facebook & Instagram’s parent company Meta have begun to disappear. Because of this, it is now more important than ever to develop new strategies so that we as digital marketers can still gather as much data from our ads as we possibly can.
Setting up UTM parameters on your ads is not enough to get accurate attribution. Using Google Analytics and Shopify Reports to get accurate attribution data will not enable you to effectively track all sales back to the correct ads.
Soon, without third party cookies, tracking your ads and dialing in the right audience is going to be difficult for brands to scale ad campaigns profitably.
Running an ecommerce business can be tough. Your business most likely relies heavily on digital ad platforms to reach new customers. With ad platforms rapidly changing and privacy concerns becoming more apparent throughout the tech industry, your ecommerce business needs to evolve with the digital advertising landscape.
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