How Alícia Félix Used Cometly to Scale Pedro Adao’s Million-Dollar Challenge Funnel

When Alícia Félix was handed the reins to scale one of Pedro Adao’s top-performing challenge funnels, the mission was clear: grow it fast, profitably, and with precision.

The problem?

Attribution.

Pedro’s challenge funnel was already converting, but the team lacked a reliable system to tie backend revenue to front-end ads. Platforms like Meta inflated results. Attribution tools felt clunky or unreliable.

And without accurate ROAS and CPA metrics, scaling confidently felt nearly impossible.

Alícia turned to Cometly to solve the attribution gap — and it instantly became the brain of the entire campaign.

Here’s how Cometly transformed their process:

With Cometly, ad decisions became data-driven instead of emotional. Scaling became surgical.

Alícia used Cometly to scale Pedro Adao’s challenge funnel to:

And all of it was attributed and validated through Cometly.

The result wasn’t just a million-dollar funnel — it was a system for repeatable, predictable paid growth.

Today, Alícia uses Cometly AI to go beyond data — and into decision-making.

Instead of manually pulling reports or sifting through Ads Manager, she simply asks:

Cometly AI gives her instant, actionable insights — helping her move fast, stay focused, and scale without burnout.