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Clever Photographer Scales Ad Performance with Accurate Attribution & Full-Funnel Visibility Using Cometly

Item: Cometly
Rating: 5
Author: Jakub Bors

Clever Photographer Limited faced the classic challenge of trying to scale ads without reliable data. With Cometly, Jakub gained a complete, accurate view of performance, across every platform and every touchpoint. The result? Better decisions, more confidence, and higher ROI. And with Cometly AI, the entire process of analyzing and optimizing campaigns has become faster, simpler, and more profitable.

A conversation with

Jakub Bors

Director, Clever Photographer Limited

Industry: Online Education / Photography
HQ: United Kingdom
Website: Visit ↗

The Challenge: Inconsistent Ad Performance & Scaling Frustrations

Clever Photographer Limited offers high-value photography education and digital products to creatives around the world. But like many online education brands, Jakub Bors and his team were struggling with inconsistent ad performance and a lack of reliable reporting.

In particular, Jakub lacked:

Without these pieces in place, even high-performing campaigns felt like educated guesses — not data-driven decisions.

A single source of truth for campaign performance
Reliable attribution across multiple ad platforms
Clear visibility into the actual journey customers took before purchasing

“We were scaling campaigns across Meta and Google, but the numbers just weren’t lining up. It was difficult to trust the data enough to make confident decisions about where to put budget.”

—

The Solution: Cometly as the Attribution Hub for Smarter Ad Strategy

To solve these issues, Jakub implemented Cometly across Clever Photographer’s ad stack.

The results were immediate and meaningful.

Here’s what changed:

The standout feature?

Accurate Attribution: Cometly’s advanced tracking resolved inconsistencies across Meta and Google, giving Jakub a reliable read on ROAS and CPA.
Conversion API (CAPI): High-quality, server-side data fed back into the ad platforms — improving reporting accuracy and ad performance.
Customer Journey View: Provided a detailed visual of the full user path, from click to purchase — enabling smarter creative and retargeting decisions.
Cometly Ads Manager: Streamlined campaign management and reporting into a user-friendly platform built for marketers.

I appreciate the Customer Journey View — it clearly shows where customers come from and how I can enhance our interactions with them. It’s incredibly powerful.

— Jakub

The Results: Confidence, Clarity, and Growth

With Cometly in place, Clever Photographer Limited gained the tools needed to scale smarter:

Jakub now runs his ad operation with clarity, confidence, and a framework that supports growth.

Trusted ad performance data across platforms
Visibility into which campaigns and creatives actually drive revenue
Confidence to reallocate spend and test new audiences
Better insights into what messaging works at each customer journey stage

How Cometly AI Supports Daily Optimization and Predictable Scaling

As a lean operation, Jakub appreciates anything that helps him move faster — and Cometly AI delivers just that.

With Cometly AI, Jakub can ask questions in plain English — like:

The AI layer makes it easier than ever to stay focused on scaling — without the spreadsheet overwhelm.

“Which adset is wasting budget right now?”
“What’s driving the highest lead-to-purchase rate?”
“What trend should I act on this week?”

Instead of manually digging through data or guessing what needs to change, Cometly AI helps us identify what’s working and what’s not

— instantly. It’s like having a performance analyst on my team 24/7.”

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