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Attribution Models

Understand different attribution models and how they impact your marketing ROI and decision-making.

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Attribution Models

Understanding Multi-Touch Attribution Tools: A Comprehensive Guide

Matt Pattoli
Founder at Cometly
•
5 minute read
Unlocking ROI with Multi Touch Attribution Modeling
Attribution Models

How Multi-Touch Attribution Unlocks Real ROI

Buddy King
Account Executive
•
6 minute read
Attribution Models

MMM Models Explained: How to Maximize ROI Across Channels

Matt Pattoli
Founder at Cometly
•
8 minute read
Guide to Multi-Touch Attribution Models
Attribution Models

Rethinking Marketing Attribution: A Deep Dive Into Multi-Touch Models

Grant Cooper
Founder at Cometly
•
5 minute read
How to Measure Marketing Attribution & Prove ROI
Attribution Models

How to Measure Marketing Attribution & Prove ROI

Grant Cooper
Founder at Cometly
•
7 minute read
Understanding the Linear Attribution Model
Attribution Models

What Is The Linear Attribution Model

Tom King
Account Executive
•
6 minute read
First Click vs Last Click Attribution: Which Model Works Best?
Attribution Models

First Click vs Last Click Attribution: Which Model Works Best?

Grant Cooper
Founder at Cometly
•
6 minute read
Attribution Models

Using Multi-Touch Attribution Models For Analyzing Data

Matt Pattoli
Founder at Cometly
•
6 minute read
Attribution Models

Your Guide to Multi Touch Attribution Success

Grant Cooper
Founder at Cometly
•
6 minute read
Attribution Models

Linear Attribution Model Best Practices

Grant Cooper
Founder at Cometly
•
6 minute read
Attribution Models

Unlock the Potential of Multi Channel Attribution Modeling

Matt Pattoli
Founder at Cometly
•
6 minute read
Attribution Models

A Deep Dive into Attribution Modeling

Grant Cooper
Founder at Cometly
•
8 minute read
Attribution Models

The Complete Breakdown of First Touch Attribution

Tom King
Account Executive
•
5 minute read
Attribution Models

A Deep Dive into Attribution Measurement

Matt Pattoli
Founder at Cometly
•
6 minute read
Attribution Models

What Makes Multi Touch Attribution Modeling So Effective?

Buddy King
Account Executive
•
7 minute read
Attribution Models

Everything You Should Know About First Click Attribution

Tom King
Account Executive
•
5 minute read
Attribution Models

The Key to Mastering Omnichannel Attribution

Grant Cooper
December 27, 2024
•
5 minute read
Attribution Models

How to Optimize Multi Touch Attribution Model for Maximum Impact

Grant Cooper
December 19, 2024
•
6 minute read
Attribution Models

Your Guide to Multi Touch Attribution Success

Grant Cooper
February 20, 2025
•
6 minute read
Attribution Models

A Deep Dive into Multi Channel Attribution

Grant Cooper
June 10, 2025
•
6 minute read
Attribution Models

Unlocking Marketing Success: Top MTA Solutions (Multi-Touch Attribution)

Matt Pattoli
October 4, 2024
•
6 minute read
Attribution Models

Understanding the Linear Attribution Model

Grant Cooper
October 4, 2024
•
5 minute read
Attribution Models

Understanding First Touch Attribution

Matt Pattoli
October 14, 2024
•
6 minute read
Attribution Models

Multi-Touch Attribution For Analyzing Conversions

Buddy King
June 10, 2025
•
5 minute read
Attribution Models

Understanding Last Touch Attribution

Grant Cooper
May 29, 2025
•
6 minute read
Attribution Models

Guide To Understanding Data Attribution

Tom King
October 14, 2024
•
5 minute read
Attribution Models

How Cross-Channel Attribution Works

Grant Cooper
December 16, 2024
•
5 minute read
Attribution Models

Using U-Shaped Attribution Model For Analyzing Data

Matt Pattoli
December 16, 2024
•
6 minute read
Attribution Models

Understanding MTA Attribution (Multi-Touch Attribution)

Tom King
May 29, 2025
•
6 minute read
Attribution Models

Mastering Multi Touch Marketing: Strategies for Success

Tom King
June 10, 2025
•
6 minute read
Attribution Models

Understanding the Difference Between Single Source Attribution and Multi-Touch Attribution Models

Grant Cooper
June 10, 2025
•
6 minute read