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Metrics

Cut through the noise and focus on the data points that drive real business impact—from CAC to ROAS and everything in between.

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Tracking
What Is Cohort Analysis? A Marketer's Guide
Metrics

What Is Cohort Analysis? A Marketer's Guide

Matt Pattoli
Founder at Cometly
•
7 minute read
Metrics

Understanding What Is Digital Marketing Attribution: Unlocking Insights For Your Marketing Strategy

Matt Pattoli
Founder at Cometly
•
6 minute read
What Is GCLID and How Does It Actually Work
Metrics

What Is GCLID and How Does It Actually Work

Grant Cooper
Founder at Cometly
•
6 minute read
What Is Revenue Attribution Unpacked
Metrics

What Is Revenue Attribution? How to Connect Marketing to Revenue

Grant Cooper
Founder at Cometly
•
6 minute read
Metrics

What Is Multi-Touch Conversion Value?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Are Customer Journey Touchpoints?

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Are Funnel Drop-off Points?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Is Click ID Match Rate?

Grant Cooper
Founder at Cometly
•
5 minute read
Metrics

What Is CAPI Match Rate?

Matt Pattoli
Founder at Cometly
•
4 minute read
Metrics

What Is Time to Qualified Lead?

Tom King
Account Executive
•
4 minute read
Metrics

What Is Display Impression Share?

Matt Pattoli
Founder at Cometly
•
4 minute read
Metrics

What Is Lookalike Audience Performance?

Buddy King
Account Executive
•
4 minute read
Metrics

What Is Chatbot Engagement Rate?

Buddy King
Account Executive
•
4 minute read
Metrics

What Is Device Type Performance?

Buddy King
Account Executive
•
4 minute read
Metrics

What Is Form Completion Rate?

Matt Pattoli
Founder at Cometly
•
5 minute read
Metrics

What Is Cost per Lead Form Completion?

Grant Cooper
Founder at Cometly
•
4 minute read
What Is Marketing Mix Modeling A Complete Guide
Metrics

What Is Marketing Mix Modeling A Complete Guide

Matt Pattoli
December 16, 2025
•
6 minute read
What Is Conversion Rate in Marketing and How to Master It
Metrics

What Is Conversion Rate in Marketing and How to Master It

Matt Pattoli
December 12, 2025
•
6 minute read
What Is Cost Per Acquisition and Why It's Your Most Important Metric
Metrics

What Is Cost Per Acquisition and Why It's Your Most Important Metric

Matt Pattoli
December 12, 2025
•
6 minute read
Unlocking View Through Conversion for Marketers
Metrics

Unlocking View Through Conversion for Marketers

Grant Cooper
December 12, 2025
•
7 minute read
Unlocking Your Marketing ROI Meaning and True Impact
Metrics

Unlocking Your Marketing ROI Meaning and True Impact

Grant Cooper
December 12, 2025
•
6 minute read
Impression vs Click A Guide for Modern Marketers
Metrics

Impression vs Click A Guide for Modern Marketers

Buddy King
December 12, 2025
•
6 minute read
What Is CAPI and Why It Matters for Ad Tracking
Metrics

What Is CAPI and Why It Matters for Ad Tracking

Grant Cooper
December 12, 2025
•
7 minute read
What Is Cohort Analytics and How Does It Work
Metrics

What Is Cohort Analytics and How Does It Work

Grant Cooper
December 12, 2025
•
7 minute read
Metrics

Understanding What Is Mobile Marketing Attribution: The Key To Optimizing Your Campaigns

Matt Pattoli
November 4, 2025
•
5 minute read
Metrics

Understanding What Is Attribution Model In Digital Marketing: A Key To Unlocking Marketing Success

Grant Cooper
November 4, 2025
•
6 minute read
What Is Incrementality In Marketing And Why It Matters
Metrics

What Is Incrementality In Marketing And Why It Matters

Matt Pattoli
November 4, 2025
•
5 minute read
Mastering Your Marketing Efficiency Ratio
Metrics

Mastering Your Marketing Efficiency Ratio

Matt Pattoli
November 4, 2025
•
5 minute read
ROAS vs ROI The Definitive Guide for Marketers
Metrics

ROAS vs ROI The Definitive Guide for Marketers

Matt Pattoli
November 4, 2025
•
6 minute read
Mastering the Return On Ad Spend Formula
Metrics

The Return On Ad Spend Formula For Better Ad Results

Matt Pattoli
October 28, 2025
•
7 minute read
Metrics

Campaign Performance Metrics Explained: Navigating Your Marketing Success

Matt Pattoli
October 12, 2025
•
6 minute read